Korean Derma-cosmetic Brand "BANOBAGI" Launches "4 Defense Water Barrier Sunscreen" for Moisturizing UV Care

BANOBAGI Cosmetic, a derma-cosmetic brand developed by dermatologists based on dermatology, commenced sales of its new product, "4 Defense Water Barrier Sunscreen," on May 1st (Friday) via the official Qoo10 website.

BANOBAGI's new UV care line, "4 Defense," aims to comprehensively care for skin issues caused by photoaging, such as reduced moisture, water loss, textural changes, and skin irritation, in addition to protecting against photoaging itself, thereby supporting the maintenance of healthy skin conditions.

Furthermore, focusing on the possibility of decreased vitamin D production during UV protection, the product incorporates "Vitadin™," a patented ingredient that acts like vitamin D, as its main component. It cares for skin stress caused by UV rays and helps sensitive skin maintain a healthy balance against external stimuli. "4 Defense Water Barrier Sunscreen" is the first product born from these characteristics.

"4 Defense Water Barrier Sunscreen" is a watery cream-type sunscreen formulated with 80% moisture essence. It adheres lightly to the skin upon application, achieving a natural and refreshing finish without leaving a white cast. It's suitable for daily use, with minimal burden even when reapplied.

Moreover, by blending 10 types of hyaluronic acid, it enhances moisturizing power, making it an all-in-one daily sun care product that provides sufficient moisture without additional skincare. Additionally, it has completed non-comedogenic and sensitive skin irritation tests, ensuring safe use for all skin types.

If you are looking for a fresh and light UV care product, don't miss this opportunity!

Starting with "4 Defense Water Barrier Sunscreen," BANOBAGI plans to successively roll out the "4 Defense" sun care line. Going forward, the product lineup will expand to include sun sticks and foundation-free sunscreens, suitable for various occasions and skin types.

In addition, the company continues to develop new products tailored to the needs of Japanese customers and will further focus on expanding offline distribution channels in Japan through distribution exhibitions.

Furthermore, BANOBAGI aims to expand brand recognition by communicating directly with customers through various offline events and creating reliable content in collaboration with influencers.

### About BANOBAGI

BANOBAGI is a derma-cosmetic brand developed with years of expertise by 30 beauty consultants from the BANOBAGI Medical Group (which includes BANOBAGI Plastic Surgery, Dermatology, Petit, Esthetic, and Hair Transplant Clinics). Based on the philosophy of creating correct values, correct ingredients, and correct products, it is also a global beauty brand distributed through online and offline channels in over 14 countries worldwide. In Japan, it plans to enter various distribution channels, including premium cosmetic select shops like Coremale and Rakuten Mall, to conduct sales and public relations activities.