Beesly's Circular Project: Reconsidering 'Discarding' — The 2nd Phase of the 18-Year-Running 'Eco Campaign' Launches!

The Beesly Eco Campaign, launched in 2009, has been continuously running for 18 years. Focused on pant research, the 'Beautiful Legs Laboratory'

Beesly (operated by Value Planning Co., Ltd.), a specialist brand for stretch pants, has launched the first phase of its apparel collection initiative, the 'Eco Campaign,' on June 15, 2026 (Monday), at 137 stores nationwide and its official online store. The second phase began on July 13, 2026 (Monday), expanding collection to include apparel accessories.

Beesly aims to help customers wear beautiful and comfortable pants for as long as possible. Through its unique R&D lab, the 'Beautiful Legs Laboratory,' the company has continuously pursued innovative materials and functions. However, even the most durable products eventually degrade with long-term use. Therefore, since December 2009, Beesly has operated the 'Eco Campaign,' collecting unwanted pants for reuse and recycling.

Initially limited to its own products, the campaign expanded in 2020 to include apparel and accessories from other brands in response to customer requests. To date, approximately 4.8 million items have been collected, with around 1.12 million customers participating, contributing significantly to waste reduction.

Now in its 18th year and 33rd iteration, the campaign reflects Beesly’s commitment as a Kobe-based brand to go beyond 'selling and forgetting'—taking responsibility even after a product’s use, aiming to realize circular fashion.

For more details on the Eco Campaign, visit:

※ Content will be updated progressively

What is the Beesly Eco Campaign?

In recent years, the mass production and mass disposal of clothing have become pressing social issues.

Beesly believes in 'using good products for longer and with care.' Beyond sales, the brand continues initiatives that include the collection, reuse, and recycling of end-of-life apparel.

Clothing collected at stores nationwide is either reused or recycled based on its condition.

Wearable garments are donated or reused, while those unsuitable for reuse are transformed into new resources—such as automotive interior materials or recycled polyester—through fiber recycling.

Collection is not limited to Beesly products. Items from other brands, including women’s, men’s, and children’s apparel, are all eligible, and anyone can participate.

Additionally, Beesly’s social contribution activities, including the Eco Campaign, have been recognized with the 'Social Contribution Award' at the 28th Developer’s Choice Tenant Awards, hosted by Senken Shimbun.

Campaign Overview

[Phase 1: Apparel Collection]

Period: June 15, 2026 (Mon) – August 31, 2026 (Mon)

Eligible Items: Light apparel such as pants, skirts, tops, and jackets

Excluded Items: Underwear, coats, heavy garments, or items severely damaged or soiled

Reward: One Eco Coupon (worth ¥1,100) for every 2 items donated

※ Beesly pants: One coupon per item ※ Maximum redemption per visit: up to ¥9,900 worth

[Phase 2: Apparel Accessories Collection]

Period: July 13, 2026 (Mon) – August 31, 2026 (Mon)

Eligible Items: Scarves, hats, bags, shoes, gloves, etc.

Excluded Items: Slippers, oversized bags, wallets, pouches, or severely damaged items

Reward: One Eco Coupon (worth ¥1,100) for every 2 accessories donated

※ Maximum redemption per visit: up to ¥9,900 worth

[Eco Coupon Validity Period]

June 15, 2026 (Mon) – September 30, 2026 (Wed) ※ Up to ¥2,200 can be used per ¥11,000 spent (tax included)

※ Amount covered by coupons is not eligible for point rewards.

※ Collection is not available on the official online store, but coupons can be used there.

About Beesly – The Stretch Pants Specialist

Beesly, born in Motomachi, Kobe, is a stretch pants specialist brand celebrating its 33rd year in business. Its concept is 'Healthy & Beauty'—dedicated to helping women stay youthful, beautiful, and healthy. The brand develops and offers pants that combine comfort and beauty. Unbound by conventional thinking, Beesly relentlessly pursues unique value and functionality, delivering authentic joy and smiles worldwide.

Unlike typical apparel brands that source fabrics and design, Beesly develops from 'a single thread.' Its 360-degree stretch fabric—stretching vertically, horizontally, and diagonally—delivers unprecedented comfort.

The robot 'Kusshin-chan,' which performs 100,000 bends per day, tests finished pants for knee sagging. Each product is assigned a rare serial number in the apparel industry, ensuring rigorous quality control.

Additional References

● Beesly Comic: 'The Birth of Magic Pants' is now available!

https://b-three.jp/pages/b3manga

● Beesly Store Locator

https://www.b-three.jp/real-store-search

● Beesly Official Online Store

https://www.b-three.jp/

● Beesly Official SNS Links

・Instagram: https://www.instagram.com/b_three_official/

・X: https://x.com/b_three_jp

・LINE: https://lin.ee/7kCh6YX

・Facebook: https://www.facebook.com/bthreepants/

・YouTube: https://www.youtube.com/channel/UCSf9ifHFIeoX2pg7AEnqjkg

Inquiries

Value Planning Co., Ltd.

6-1-5 Kamitsutsui-dori, Chuo-ku, Kobe, Hyogo 651-0061

Tel: 078-222-7074 Fax: 078-222-8177

Email: [email protected]

HP: https://www.valueplanning.co.jp/