Bandai Namco Nui Co., Ltd. (Headquarters: Taito-ku, Tokyo; President and CEO: Yukio Harayama) has announced new items in its sustainable plush series 'ECO Nui,' made from recycled fabric and cotton, with a new release scheduled for August 2026. This time, Hello Kitty, My Melody, and Kuromi from Sanrio Co., Ltd. are making their debut! In addition to display-type plushies, a new line of portable ECO Nui mascots that can be carried daily is also launching. These charming and subtly eco-conscious items are perfect for users who value sustainability in their purchasing decisions. We encourage everyone to experience them firsthand.
ⓒ 2026 SANRIO CO., LTD. APPROVAL NO. L671918
Pre-orders available here
[What is ECO Nui?]
STORY
Warmth that's gentle to both the Earth and the heart—cute and truly eco-friendly.
Make eco-conscious choices in a cuter, more natural way. A plush toy that cares for the planet, just for you.
[Product Details]
ECO Nui Hello Kitty: ¥2,640 (tax included), approximately 14cm tall, display type
ECO Nui Mascot (Hello Kitty, My Melody, Kuromi): ¥1,650 each (tax included)
Comes with a portable plastic hook
[Information Channels for Bandai Namco Nui]
[Nuikore Official Account]
We will share updates on events, campaigns, original brand introductions, and 'nuitori' (plush photography) content.
X: https://x.com/BnNuiC_Official
Instagram: https://www.instagram.com/bnnui_collection
[Official Shop Account]
We will share information on new products.
X: https://x.com/shop_nui_bnn
Instagram: https://www.instagram.com/shop_nui_bnn/
[About Bandai Namco Nui Co., Ltd.]
[Company Overview]
Company Name: Bandai Namco Nui Co., Ltd.
Headquarters: 4F Cross Point Okachimachi, 4-33-1 Taito, Taito-ku, Tokyo 110-0016
President and CEO: Yukio Harayama
Business: Planning, manufacturing, importing, and selling textile products, fabric toys, and general goods (especially plush toys)
Established: February 28, 1975
Website: https://bandainamco-nui.co.jp/
FACT BOX
- Source: PR TIMES
- Category: New Product