Shimane Susanoo Magic announced its club brand renewal, featuring a new primary logo, Fanatics Japan as official supplier, a loyalty program for BLUE STORMERS, and renaming its cheer group to AQUA MIRA.
On June 5, 2026, Shimane Susanoo Magic released its club brand renewal video 'BRAND NEW : DAY 0' on YouTube. Aiming for the B.LEAGUE PREMIER opening in September 2026, the club's theme is 'Inheritance and Innovation'. The new primary logo combines the initial letters 'S' and 'M' with a 'Kusanagi Sword' motif. Fanatics Japan will serve as the new official uniform supplier starting from the 2026-27 season. The official fan club, 'BLUE STORMERS', will introduce a points-based loyalty program. Furthermore, the official cheer performance group 'Aqua Magic' is renamed to 'AQUA MIRA'.
FACT BOX
- Source: PR TIMES
- Category: business
FAQ
When was the club rebranding presentation 'BRAND NEW : DAY 0' released?
It was released on the Shimane Susanoo Magic Official YouTube Channel on June 5, 2026, at 12:05 JST.
What is the design motif of the new primary logo?
It is based on the traditional 'Ama no Murakumo no Tsurugi' (sword), combining the club's initials 'S' and 'M' with a design reflecting duality for a diverse future.
Who is the new official uniform supplier?
Fanatics Japan G.K. has signed an official supplier contract starting from the 2026-27 season.
What is the new loyalty program introduced to the fan club 'BLUE STORMERS'?
A 'stage system' will be introduced where fans' passion—such as attendance, cheering, merchandise purchases, and club activities—is converted into points to provide special experiences and benefits.
What is the new name of the official cheer performance group?
The group 'Aqua Magic' has been renamed to 'AQUA MIRA', combining 'AQUA' representing Matsue as the city of water, and 'MIRA' representing future, miracle, and brightness.