Bandai Co., Ltd. Vendor Division is holding a campaign to decide the group name for the official Gashapon characters. 88 winners will be selected by lottery to receive an original design 'QUO Card Pay' worth 888 yen. Campaign details: https://gashapon.jp/88_2026_cp/. The Gashapon official characters come from 'Gashapon Town,' filled with excitement. They were created to share the joy of Gashapon with more people. In recent years, the capsule toy market has grown significantly, exceeding 170 billion yen in Japan in fiscal 2025. Bandai's 'Gashapon' holds approximately 57% of the domestic market share. This campaign aims to make the characters more familiar to fans. The voting period is from June 1 to June 14, 2026. Participants can enter via X (formerly Twitter) or by answering a survey on the campaign page. Winners will be notified starting in late June, and the chosen name will be announced in July.

FACT BOX

  • Source: PR TIMES
  • Category: Campaign Announcement
  • Organizations: Bandai