[Thank You for the Response] Special Offer from PASSION: Pachinko x Smoking Area x Digital Signage Advertising

Pac-X Inc. (Headquarters: Minato-ku, Tokyo; Representative Director: Takayuki Matsubayashi), which operates a human resources introduction business and a customer attraction support business, announces the launch of its pachinko parlor smoking area signage media service 'PASSION' and that it has received over 10 inquiries within one week of the press release and Media Radar publication.

PASSION: https://passion-ad.jp

[Thank You for the Overwhelming Response!]

We are very surprised to have received more inquiries than expected. For ad delivery until the end of August, we have prepared a discounted rate.

Please feel free to contact us at this opportunity.

What is PASSION?

This is an advertising service that utilizes digital signage installed in the smoking areas of pachinko parlors to deliver promotional advertisements to leisure consumers.

It creates ad exposure in smoking spaces where visitors tend to stay for a relatively long time, and can be used for a wide range of marketing measures such as increasing brand awareness and driving store visits.

About the Hardware

The PASSION signage is installed with consideration for the flow of traffic within the smoking area. The screen is designed to be invisible from the outside, limiting ad delivery to scenes used by people aged 20 and over. It also supports audio delivery, achieving high advertising appeal by combining video and sound.

Furthermore, it supports ad exposure analysis using AI cameras, allowing visualization of viewing tendencies and attribute trends.

*The analysis data does not include information that identifies or distinguishes individuals.

PASSION Overview

Number of installed stores: 120 stores (including planned installations)

Installation area: One prefecture and three prefectures (Tokyo, Kanagawa, Saitama, Chiba)

Estimated number of screenings: 505,000 times/month

Number of ad slots: 1 slot of 15 seconds (with audio) x 15 slots (broadcast period: 1 month)

Ad fee: 1,500,000 yen (gross, excluding tax)

Other: Provides reports analyzing the number of visitors and viewing times by age and gender.

Future Direction

PASSION aims to create new advertising touchpoints in leisure spaces and is expanding promotional collaborations with client companies.

We are also actively promoting collaboration with advertising agencies and sales partner companies who can help expand the media's value together.

[Inquiries regarding this release]

Pac-X Inc.

Contact person: Executive Officer Yuki Nakamura

Phone number: 03-5777-0361

Email address: [email protected]

Inquiry form: https://www.pac-ex.com/information

Pac-X Inc.

Location: 6th Floor, San Marino Shiodome, 2-4-1 Higashishimbashi, Minato-ku, Tokyo

Established: February 1994

Business: Human resources introduction, job site business, recruitment consulting, customer attraction support, digital marketing support, etc.

Official website: https://www.pac-ex.com