Hero Produce's 'Recruitment Auction' Wins Grand Prize at Bowers Pitch Competition

Hero Produce Co., Ltd. (HQ: Tokyo, CEO: Kohei Nishimura), operator of the 'Recruitment Auction' platform, is pleased to announce that it has won the Grand Prize (Winner) at the 'Bowers Pitch Competition' (held on May 14, 2026), a pitch contest organized by Pollock Co., Ltd. as part of the 'Bowers Special Networking Event.'

At the event, attended by over 120 business professionals and executives, CEO Nishimura presented on the 'Recruitment Auction,' a one-week, end-to-end recruitment model designed to solve challenges in the existing hiring and job-change market. The presentation was highly evaluated for the novelty of its business model and its social impact on the market, leading to a victory.

Overview of the Presentation at Bowers Pitch Competition

Presenter: Kohei Nishimura, Representative Director and CEO of Hero Produce Co., Ltd.

Presentation Theme: 'The Transformation of the Recruitment Market Brought by the 'Recruitment Auction' Mechanism and Potential for Next-Generation Business Succession Models'

Result: Won the Grand Prize and a cash prize of 300,000 yen.

Key Evaluation Points: The model clears structural challenges faced by both companies and job seekers—such as prolonged selection processes and opaque conditions—through 'Market Principles × Transparency.'

Additionally, the presentation highlighted the business acumen of the CEO, who brings experience from the Japan M&A Center and the operation of used car auctions, resulting in a combination of speed and reliability.

What is the 'Recruitment Auction'?

It is a brand-new recruitment platform that maximizes the market value of job seekers through a 'bidding' process, completing everything up to a formal offer in as little as 5 days (one week).

Monday: Job seekers publish their presentations. Same Day: Participating companies bid with evaluations of annual salary and comments on hiring enthusiasm. Within the Week: Speedily completes everything from matching to confirming the job offer.

Aiming for a society where 'passion is fairly evaluated,' it provides a system where workers can become the protagonists (heroes).

Comments from CEO Kohei Nishimura

'I am very honored to have presented our challenge in front of over 120 enthusiastic investors and executives and to have received the highest evaluation of the Grand Prize. I am convinced that this award is proof that the new option we promote, the 'Recruitment Auction,' is deeply needed in today's recruitment market. Moving forward, armed with this speed and transparency, we will continue to create a society where both companies and job seekers can achieve a win-win outcome.'