FRAMA to Participate in Isetan Shinjuku's 'Perfume Summer Market curated by ISETAN MEN’S,' Introducing Fragrance Collection from Copenhagen

FRAMA, a brand that proposes new perspectives to everyday life through skincare and fragrances.

This event offers an opportunity to experience the brand's signature scents firsthand.

Six fragrances introduced at the Perfume Summer Market:

Painted Desert Eau de Parfum 50ml

19,800 JPY (tax included) ※First appearance at Isetan Shinjuku

A quiet dialogue woven from desert heat, ancient stones, earth, and air

The base notes of sage, frankincense, cedar, and sandalwood layer a fresh radiance onto the place where the sun’s heat meets the cool breath of the earth

Keynotes

Sage, Frankincense, Cedar, Sandalwood

Aroma

Soil, Earthy, Dewy, Bright, Spicy

St. Pauls Eau de Parfum 50 ml

19,800 JPY (tax included)

Inspired by the building of St. Pauls Apotek, a former pharmacy founded in 1878 in Copenhagen, where Frama’s studio is located—'St. Pauls' is the first scent in the Apothecary Collection

Keynotes

Lemongrass, Coriander, Mysore Sandalwood, Cedarwood

Aroma

Herbal, Spicy, Woody

1917 Eau de Parfum 50 ml

19,800 JPY (tax included)

'1917' is a fragrance born from a collaboration with Kunsthal Aarhus, a museum founded in 1917 in Aarhus, Denmark. A modern interpretation of the classic 'Chypre' scent

Keynotes

Bergamot, Lilac, Oakmoss, Patchouli

Aroma

Floral, Green, Earthy

Beratan Eau de Parfum 50 ml

19,800 JPY (tax included)

'Beratan' is a fragrance composed during a perfumer’s stay in Bali, Indonesia. A mysterious and deep botanical bouquet that evokes memories of Bali, composed with a warm tropical character—calm and captivating

Keynotes

Orange, Carnation, Cinnamon, Sandalwood

Aroma

Spicy, Floral, Woody

Deep Forest Eau de Parfum 50 ml

19,800 JPY (tax included)

'Deep Forest' is a carefully crafted scent designed to highlight the organic aroma of Korea’s red soil. A blend of fragrances gathered from Korea’s deep forests

Keynotes

Orange, White Rose, Cedarwood, Patchouli

Aroma

Floral, Green, Woody

Komorebi Eau de Parfum 50 ml

19,800 JPY (tax included)

A delicate, sensory fragrance inspired by the Japanese concept of sunlight filtering through trees, capturing the shimmering play of light

Keynotes

Yuzu, Osmanthus, Jasmine, Hinoki

Aroma

Citrus, Floral, Woody

※Product lineup is subject to change.

ABOUT FRAMA

Based in Copenhagen, Denmark, Frama is a design brand that creates lifestyle objects to stimulate the five senses and enrich daily life. Since launching its first collection in 2011, Frama has adopted an organic and collaborative approach to design. In September 2025, Frama will open its first overseas store in Tokyo. Through a natural and practical approach to design and production, the brand achieves a unified aesthetic across a wide range of product collections, including furniture, lighting, home objects, textiles, apothecary, books, and kitchenware.

INFORMATION

Event Overview

Dates: July 22 (Wed) – July 28 (Tue), 2026

Hours: 10:00–20:00

Venue: 1st Floor Promotion Area, Isetan Shinjuku Men’s Building

Address: 3-14-1 Shinjuku, Shinjuku-ku, Tokyo 160-0022

For floor maps, business days, and hours, please visit the Isetan Shinjuku website.

URL: https://www.mistore.jp/store/shinjuku.html

ABOUT biotope

Biotope Co., Ltd. handles European brands centered on Nordic countries, including Frama from Denmark and Lapuan Kankurit and Hetkinen from Finland. As an importer and distributor of lifestyle brands in categories such as textiles, body care, and fragrances, Biotope delivers products to customers through wholesale, company-operated stores, and an official online store.

Company Overview

Company Name: Biotope Co., Ltd.

Address: 8F, Aoyama Palace Tower, 3-6-7 Minami-Aoyama, Minato-ku, Tokyo 107-0061

Established: July 1, 2009

CEO: Takahiro Fukunaga

Business: Import, distribution agency, wholesale, and retail operations for Nordic interior goods from Europe

URL: https://biotope.biz

Instagram: @framajpn

Official Online Site: https://frama.jp/

Inquiries

For media inquiries, product loans, or image requests, please contact:

[email protected] / Hirano, Biotope Co., Ltd.