Rain Goods Brand 'because' Enters Korean Market with First Pop-Up Store at Shinsegae

Because Co., Ltd. is expanding its women's rain goods brand 'because' and sustainable unisex brand 'U-DAY' into the South Korean market starting June 5, 2026. This expansion is driven by SEEDS MARKET KOREA, under the StylingLife Holdings group, managing local marketing and deployment. Official online stores and Instagram accounts have been launched. To celebrate, a first-ever pop-up store will be held at Shinsegae Department Store Main Branch from June 5 to July 2, 2026. The event features a guaranteed-win lucky draw for all buyers, offering prizes like umbrellas and tote bags. Purchase benefits include free gift wrapping, a tote bag for purchases over 60,000 KRW, and an umbrella case for purchases over 80,000 KRW.