Big Wood Co., Ltd. (Location: Matsuyama City, Ehime Prefecture, President: Kōmoto Yasushi), which sells outlet furniture and interior products from Japan and abroad, will hold its "Stuff-Your-Car-with-Furniture" event, which started as a TV企画 and became a hot topic on social media, on July 17 (Fri.) at the Miyakonojo store (Miyazaki Prefecture) and on July 24 (Fri.) at the Ota store (Gunma Prefecture). This event is scheduled to be held monthly at one of Big Wood's directly managed stores, excluding some locations.

"Stuff-Your-Car-with-Furniture" Event, Born from a TV企画 and Gaining Traction on Social Media

Big Wood, Japan's first "Off-Price Store for Furniture," directly sources high-quality furniture from various domestic and international manufacturers and brands, including items with minor scratches, discontinued items, manufacturer overstock, and bankrupt stock, and sells them at prices lower than the regular retail price. For example, a one-of-a-kind new sofa with a list price of 220,880 yen can be purchased for approximately 80% off at 49,990 yen. The store's concept of offering high-quality, new furniture at low prices has been well-received, and it currently operates over 50 stores nationwide. The group's total sales for directly managed and franchise stores exceed approximately 9 billion yen.

This "Stuff-Your-Car-with-Furniture" event differs from the typical style of packing items into a "bag." Instead, customers can stuff as much furniture as they can into their own cars in an unprecedented format. Since the last event, a clear new rule has been implemented: 50,000 yen flat for compact cars and 100,000 yen flat for regular cars. This event delivers an unparalleled shopping entertainment experience where customers' anticipation and excitement about how much furniture they can fit, how they will fill the gaps, and how much discount they will receive, intersect with the sight of staff members turning pale at the sheer volume of furniture being crammed in, exceeding all limits.

The furniture industry is currently facing rising procurement costs due to soaring lumber prices and increased transportation expenses. Amidst these difficulties, the "Stuff-Your-Car-with-Furniture" event is a festival that completely disregards business principles and is prepared to operate at a loss.

Will it be possible to surpass the previous event's astonishing discount of 180,000 yen, where items with a normal price of approximately 230,000 yen were discounted by 78% to 50,000 yen!?

This is an "upgraded" new version of Big Wood's stuffing event.

Come and enjoy this "crazy" event designed to blow away the atmosphere of spending restraint due to rising prices!

Details

Date: July 17, 2026 (Fri.) Lottery starts at 11:00 AM

Location: Big Wood Miyakonojo Store (Miyazaki Prefecture)

Application Deadline: By July 16, 2026 (Thu.) 3:00 PM, in-store registration

Date: July 24, 2026 (Fri.) Lottery starts at 11:00 AM

Location: Big Wood Ota Store (Gunma Prefecture)

Application Deadline: By July 23, 2026 (Thu.) 3:00 PM, in-store registration

Event Content

Target: Customers can stuff furniture from the store into their own cars (private vehicles).

Time Limit: Within 60 minutes from product selection to completion of loading.

Cost: 50,000 yen (tax included) for compact cars, 100,000 yen (tax included) for regular cars.

How to Participate: Participants will be selected by lottery at 11:00 AM on the day of the event from those who have pre-registered by visiting the store. (Maximum of 4 groups will be selected).

Notes

- Participation on the day of the event is not possible. Advance registration is required. Please understand this in advance. - Applications are limited to one per group (one family = one group). - Applications using rental cars are not eligible. (Only private cars with roofs are accepted). - Vehicle types such as light trucks, trucks, buses, and campers are not eligible. - Participants must consent to having their lottery draw and item loading process filmed for future media and company SNS publication. - Staff will assist with the loading of items. - If the applicant is not present at the time of the lottery, the winning will be invalidated. - Some items such as small furniture, accessories, miscellaneous goods, and carpets (rugs) are not eligible. - Items with a store sale price of 100,000 yen (tax included) or more are limited to one per person.

Special Page on HP

https://www.big-wood.co.jp/events/post-11519/

https://www.big-wood.co.jp/events/post-11545/

Footage of the Ichihara Store Challenge, Which Was Watched Over 160,000 Times and Became a Topic on Social Media

In September of last year, we held a unique event at the Ichihara store (Chiba Prefecture), which received a great response on social media. In particular, a TikTok post was viewed over 160,000 times with over 900 likes, and received many comments such as "I want to participate!"

This post closely follows the enthusiastic challenge, with comments like "How can I fit more?" and "It's like Tetris!" Watching this video might help you grasp "loading tips"! We encourage everyone, whether you plan to participate in the stuffing event or not, to watch it and enjoy.

▼ Posts on Various Social Media

- TikTok

https://vt.tiktok.com/ZSUFqVVY9/

- Instagram

https://www.instagram.com/reel/DPgW7J8ieRf/?igsh=MWR3NHdreDUyMHg5cQ

- YouTube

https://youtube.com/shorts/R6mE2tPOZ9w?si=IXZknqfSR8agcox2

Stores Holding the Event

July 17 (Fri.) Miyakonojo Store (Miyazaki Prefecture)

Address: 5-1 Hayamizu-cho, Miyakonojo City, Miyazaki Prefecture, 885-0016

URL: https://www.big-wood.co.jp/kyusyu/miyakonojyou/

July 24 (Fri.) Ota Store (Gunma Prefecture)

Address: 630 Nishi-yajima-cho, Ota City, Gunma Prefecture, 373-0823

URL: https://www.big-wood.co.jp/kantou/ohta/

Following these, the event will be sequentially held at the following directly managed stores.

Koga Store, Fukuoka Nishi Store, Fukuoka Higashi Store, Onojo Store (Fukuoka Prefecture) / Tosu Store (Saga Prefecture) / Omura Store, Tokitsu Store (Nagasaki Prefecture) / Nakatsu Store, Oita Minami Store (Oita Prefecture) / Kumamoto Inter Store, Uto Store (Kumamoto Prefecture) / Miyazaki Kita Store (Miyazaki Prefecture) / Kanoya Store (Kagoshima Prefecture) / Yamaguchi Store, Chofu Store (Yamaguchi Prefecture) / Hiroshima Alpark Store (Hiroshima Prefecture) / Aome Store, Tama New Town Store (Tokyo Metropolis) / Kasukabe Store, Soka Store (Saitama Prefecture) / Inzai Store, Inage Store, Noda Store, Ichihara Store (Chiba Prefecture) / Oyama Store (Tochigi Prefecture)

About Big Wood

Founded in 1954, Big Wood has been selling outlet furniture. In 2021, we decided to transition from "outlet" to "off-price" and were reborn as Japan's first off-price store for furniture.

We sell "reason-for-discount" new furniture, such as items with minor scratches discounted by tens of thousands of yen from the regular price, and manufacturer overstock items, with a wider selection and more affordable prices than anywhere else.

<Features of Big Wood>

- Pioneer of off-price furniture - Selection of excellent furniture by professional appraisers / Overwhelming sourcing power regardless of origin - Impressive three-dimensional displays in large store spaces - Achieves the lowest prices in the region

Company Overview

Company Name: Big Wood Co., Ltd.

Representative: Kōmoto Yasushi

Established: May 8, 1984 (Showa 59)

Location: 77 Imado-cho, Matsuyama City, Ehime Prefecture

Number of Stores: 51 stores nationwide (Directly managed stores: 30, Franchise stores: 21)

Business Activities: Retail sales of off-price furniture and interior products from Japan and abroad, as well as manufacturing and wholesale.

Wholesale and retail sales of Persian carpets, franchise business.

HP: https://www.big-wood.co.jp/

FACT BOX

  • Source: PR TIMES
  • Category: Event