après les cours | wiggle wiggle's First Collaboration Realized

May 2026

BM Smile Japan Co., Ltd.

BM Smile Japan Co., Ltd. (Headquarters: Shibuya-ku, Tokyo; Representative Directors: Suming Kim, Taku Takeyoshi), which handles the Japan expansion of the Korean lifestyle brand "wiggle wiggle," will launch a kids' collection as its first collaboration with the kids' brand "après les cours." This collection is scheduled to be released sequentially from Friday, May 8, 2026, at après les cours stores nationwide and official online stores such as "F.O.Online Store." *Online stores will start sales from 12:00 PM on Friday, May 8.

By incorporating wiggle wiggle's unique colorful and playful designs into après les cours' gentle color palette, we will develop pop and charming items that make children's daily lives more enjoyable.

Playful Kids Lineup

We offer a lineup of items, mainly kids' apparel, that can be easily incorporated into daily life.

Designs that combine gentle colors with catchy motifs add fun to daily coordination.

This collection is active in various scenes, from daily wear to outings.

Release Information

après les cours stores nationwide

Official online stores such as "F.O.Online Store"

Click here for the official online store "F.O.Online Store"

*Handling may vary depending on the product.

Brand Overview

▶ About après les cours

"après les cours" is a children's clothing brand with approximately 60 stores nationwide.

Based on the concept of "A favorite piece that colors precious memories,"

We value staying close to a mother's perspective and feelings, and continue to take on new challenges every day.

・WEB page https://fo-online.jp/brand/apreslescours

・après les cours Official Instagram https://www.instagram.com/apres__official/

・après les cours Official X https://x.com/apreslescours

▶ What is wiggle wiggle?

"wiggle wiggle" is a lifestyle brand from Seoul, Korea.

Its colorful and playful designs are popular among Gen Z, and it offers a wide range of items that add fun to daily life, such as smartphone accessories, general goods, and fashion accessories. wiggle wiggle, born in Korea, is expanding its presence to various Asian countries including China, Thailand, Singapore, Taiwan, and Indonesia. "WIGGLE WIGGLE.ZIP HARAJUKU," Japan's first flagship store opened in Harajuku, Tokyo at the end of 2024, is also attracting much attention from both domestic and international visitors.

● Official LINE: https://page.line.me/673kdcdy

● Instagram: https://www.instagram.com/wigglewiggle_jp/

● TikTok: https://www.tiktok.com/@wigglewiggle_jp/

● X: https://x.com/wigglewiggle_jp

▶ For companies considering BtoB and collaborations

Companies considering handling products, tie-ups, or collaborations are welcome to contact us below.

▶ Inquiries regarding this matter

BM Smile Japan Co., Ltd.

Contact person: Nana Kuroishi

TEL: 090-7393-5776

Email: [email protected]

Company HP: https://bmsmilejapan.com/