Expanding Globally: 'wiggle wiggle' Launches in PPIH Group Overseas Stores

Overview BM Smile Japan, which handles the expansion of the Korean lifestyle brand "wiggle wiggle" in Japan, has announced that wiggle wiggle products are now being sold in overseas stores operated by Pan Pacific International Holdings (PPIH).

With the concept of "MAXIMAL HAPPINESS," wiggle wiggle offers a wide range of categories, including fashion accessories, interior decor, and travel goods, and is expanding its business primarily in the Asian market, including South Korea, Japan, and China.

In this expansion, 75 items, mainly consisting of bags, pouches, travel goods, and kitchen accessories, are now available at PPIH group stores in the continental United States and Hawaii. The lineup features the brand's iconic colorful and playful products, including the popular picnic bags and key rings from the Harajuku store.

Through this launch in PPIH's overseas stores, which include Don Quijote, DON DON DONKI, TOKYO CENTRAL, and Marukai Market, the brand aims to increase awareness and expand sales opportunities in the continental U.S. and Hawaii.

Positioning this as the first step in expanding its sales channels in the North American market, the brand will continue to improve its global presence by expanding its sales channels both domestically and internationally.

Participating Stores

### U.S. Mainland - TOKYO CENTRAL Gardena Store - TOKYO CENTRAL San Diego Store - Marukai Market Little Tokyo Store - Marukai Market Kawaii Store

### Hawaii - Don Quijote Kaheka - DON DON DONKI Kapolei

*Product availability varies by store. *Product inventory may change based on stock availability.