PIECLEX x Triathlon Japan: Finisher Towel Collection Campaign Expands to Year-Round Operation

PIECLEX, a subsidiary of Murata Manufacturing, and Triathlon Japan are launching a year-round 'Finisher Towel Collection Campaign' starting in 2026. The initiative collects 'P-FACTS compatible finisher towels' distributed at nationwide triathlons. Collected towels are composted and used to grow vegetables at partner farms, which are then given back to the participating athletes. The campaign kicks off at the World Triathlon Championship Series Yokohama in May and features a circular model transforming sports materials into food, promoting a sustainable sports experience.