"My mother used to go to this salon." A salon passed down through two generations, celebrating 45 years this September with a gratitude event for stories that enrich customers' lives, not just weight loss results, at Pure Esthe Briant.

Pure Esthe Briant (operated by PU Service Co., Ltd., headquartered in Matsudo City, Chiba Prefecture), an aesthetic salon supporting women's leg slimming and healthy dieting, held its annual members-only event "THE DIAMOND STAGE 2026" on Sunday, May 24, 2026, at Anniversaire Omotesando (Minato-ku, Tokyo).

At THE DIAMOND STAGE 2026, the slimming results and joyful stories of each participant were showcased.

This event was a special day held to express gratitude to the members who regularly use Briant. Members who achieved their ideal body lines and healthy physique through Briant's slimming treatments took the stage to share their stories of effort, transformation, and joy.

"I came to Briant because my mother used to go to this salon."

At this year's event, these words from one customer filled the venue.

When she became of age and was troubled by the thickness of her legs, unsure of what to do, she remembered the salon her mother attended when she was a child and visited Briant.

It was very impressive to see her choose Briant for two generations and, above all, to see her speak with a smile, looking so happy.

Others shared how, while attending to slim down, they experienced changes not only in their results but also in their hearts, saying, "I'm happy that I've become more positive." The venue was filled with moving moments as the audience gave a big round of applause for the radiance of each member and participants celebrated each other's achievements.

Results: -3.1kg weight loss, -11.0cm thigh circumference (35 sessions); -6.8kg weight loss, -8.1cm thigh circumference (46 sessions).

Additionally, as a special lecture, Ms. Yoko Suzuki, representative of the head care educational institution LCICI JAPAN, master of WAMORIAN, and a doctoral student at Tokyo University of Agriculture and Technology, was invited to speak on the theme of "Head Care and the Connection Between Mind and Body." Her talk, which included practical self-care exercises, brought new insights and learning to many participants.

Because Briant values the connection between mind and body, we offer head care to our customers under Ms. Suzuki's guidance.

Ms. Yoko Suzuki, representative of the head care educational institution LCICI JAPAN, master of WAMORIAN, and a doctoral student at Tokyo University of Agriculture and Technology, gave a lecture that included practical self-care, providing a valuable opportunity to deepen understanding of head care and self-care.

Future Role of Pure Esthe Briant

Times have changed since our salon started 44 years ago, and while women's awareness of beauty has increased, more women are also conscious of their health.

The environment surrounding women has changed significantly from the past.

With increased social participation of women, many are in positions of responsibility. Furthermore, the number of women juggling work, childcare, and housework, taking on two or three roles, is increasing, and the physical changes and strain on these women are significant, which is a concern.

In addition, concerns and physical changes different from the past are increasing, such as digital fatigue, body coldness, stress, sleep quality, and autonomic nervous system imbalance.

In such a modern society, Pure Esthe Briant believes in the concept of [Health = Beauty] and aims to protect leg health. We have changed the concept of beautiful legs, which are not simply legs with a thin, straight line.

In today's world, where life expectancy is said to be 100 years, being able to walk on one's own feet and live healthily, regardless of age.

We consider this to be beautiful legs and strongly believe in supporting women's lives from their legs, along with the leg-slimming system we have built over 44 years. Isn't it important to live in the present while looking ahead to the last 10 years of life?

We aspire to be a "Wellness Beauty Salon" that goes beyond mere aesthetics, not just an aesthetic salon for beauty alone. We aim to become a partner salon in women's lives, supporting them.

Event Outline

THE DIAMOND STAGE 2026 Date: Sunday, May 24, 2026 Venue: Anniversaire Omotesando (Minato-ku, Tokyo) Content: Presentation of slimming results and stories by members / Special lecture Special Lecture: Yoko Suzuki, Representative of LCICI JAPAN, Master of WAMORIAN, Doctoral student at Tokyo University of Agriculture and Technology, "Head Care and the Connection Between Mind and Body" Organizer: Pure Esthe Briant (PU Service Co., Ltd.)

Commemorative Campaign

Esthetic treatment using original machines

To commemorate the "THE DIAMOND STAGE 2026" event, we are currently offering a "First-Time Limited Experience for 5,980 yen (tax included)" campaign for first-time users of Briant. If you are thinking of "wanting to slim your legs," "wanting to diet healthily," or "wanting to shine beautifully and authentically," please take this opportunity to experience Briant's slimming treatment.

About Pure Esthe Briant

"Pure Esthe Briant" is an aesthetic salon exclusively for women, founded in 1982. As an early pioneer in the esthetic industry to specialize in "leg slimming®," it has supported the beauty and health of many women for 44 years. The salon's name is derived from the "brilliant cut" of a jewel, embodying the desire for customers to shine from within. Based on the concept of a fusion of Western and Eastern approaches, we have developed a unique slimming treatment system under the guidance of doctors and experts in various fields. Our goal is not merely to reduce weight but to achieve healthy body makeup, including leg slimming, while balancing the body's natural state. All stores have obtained "Esthetic Certification" from the Japan Esthetic Industry Association (JEO) and have been selected as recommended salons by the Japan Esthetic Industry Association (AEA). We currently operate three stores in Ginza, Shinjuku, and Matsudo, and are supported by women of a wide range of ages, from their 20s to 70s.

Salon Information

Ginza Store: 6F Ginza 2112 Bldg., 2-11-2 Ginza, Chuo-ku, Tokyo 104-0061 / TEL 03-6281-5775 / Business Hours 10:30-20:00 (Closed Sundays) https://briant.co.jp/salon/ginza.html

Shinjuku Store: 6F Toriichi Bldg., 3-23-1 Shinjuku, Shinjuku-ku, Tokyo 160-0022 / TEL 03-3356-7975 / Business Hours 10:30-20:00 (Closed Sundays) https://briant.co.jp/salon/shinjuku.html

Matsudo Store: 2F GK Matsudo Bldg., 4-4 Honcho, Matsudo City, Chiba 271-0091 / TEL 047-364-5410 / Business Hours 10:30-20:00 (Closed Sundays and Mondays) https://briant.co.jp/salon/matsudo.html

Company Profile

PU Service Co., Ltd.

Location: Honcho P.U. Bldg., 11-2 Honcho, Matsudo City, Chiba Prefecture

Business Activities: Management of aesthetic salon "Pure Esthe Briant," sales of beauty products and equipment (operating in Tokyo, Chiba, etc., with a focus on legs, slimming, and health)

Inquiries Regarding This Release

PU Service Co., Ltd. Public Relations Department

TEL: 047-361-8490 (Main) / FAX: 047-362-7703

11-2 Honcho, Matsudo City, Chiba Prefecture 271-0091 Inquiry Contact: https://briant.co.jp/contact.html