BELMISE MEMBERS, the Official Community of BELMISE, Wins Rising Star Award at Commune Community Award 2025

Fastnott Inc. (Headquarters: Shibuya-ku, Tokyo; CEO: Shun Saito) announces that its official online community, "BELMISE MEMBERS," for its compression apparel brand BELMISE—known for products such as compression leggings and girdles—has received the Rising Star Award at the Commune Community Award 2025, hosted by Commune Inc., and was honored in February 2026.

BELMISE MEMBERS is an online community established to realize BELMISE's brand philosophy: "Habits create beauty," together with customers. Since its launch in September 2025, it has served as a platform where customers encourage each other in their daily progress and deepen two-way relationships with the brand.

This award recognizes the community's high engagement from the outset, its support for habit formation through mutual encouragement, and efforts to reduce the psychological distance between the brand and its customers. BELMISE views this achievement as a significant step toward becoming a customer co-creation brand and remains committed to growing better products, experiences, and communities together with its customers.

About the Commune Community Award

The Commune Community Award, hosted by Commune Inc., honors outstanding initiatives and results achieved through community activation. Its mission is to celebrate how organizations and companies, together with customers and society, create value and drive forward-looking innovation through the power of communities.

In 2025, 10 companies across seven categories were selected. BELMISE MEMBERS received the Rising Star Award, which is given to communities that launched in 2025 and have taken strong, promising steps toward the future.

List of award-winning companies

Reasons for the Award

BELMISE MEMBERS was recognized for the following:

- Creating a new brand experience that empathizes with user struggles and supports habit formation

- Achieving a high engagement level with a 70% monthly active rate, despite being in the early stages of launch

- Contributing to user habit formation through mutual encouragement and reducing the psychological gap between users and the brand

BELMISE has long aimed to support customers’ desire for change through its products, under the philosophy that “habits create beauty.” However, the company recognized untapped potential in continuing to understand how customers integrate BELMISE into their daily lives, their challenges, and their transformations after purchase.

To address this, the official community BELMISE MEMBERS was launched in September 2025. It is designed not as a solitary journey, but as a shared space where individuals who wish to “keep going” can encourage each other and celebrate small daily victories.

Although still in its early stages, the community has already begun gathering authentic voices that were previously difficult for the brand to access—such as real customer reviews, practical daily usage tips, seasonal wear advice, unexpected habits, and emotional shifts experienced through wearing the products.

Moreover, customer voices and activities within the community are not only deepening product understanding but are also being leveraged in social media content and creative development. Moving beyond one-way brand messaging, BELMISE is building more authentic and trustworthy communication based on real customer words and lived experiences. This Rising Star Award at the Commune Community Award 2025 is seen as validation of BELMISE’s first major step toward a customer co-creation model.

About BELMISE MEMBERS

BELMISE MEMBERS is an online community primarily for customers who use and love BELMISE products. Within the community, two-way communication flourishes—members exchange insights on daily wear routines, self-care tips, progress tracking, and product feedback.

Beyond online interaction, the community also engages in real-world events and co-creation projects, ensuring customer voices directly influence product development and brand experiences.

At the “Commune Marché in Summer” event hosted by Commune in September 2025, a co-creation initiative attracted 383 participants, enabling direct dialogue between the brand and customers to collaboratively shape the future of BELMISE.

Additionally, within the community, some members have already advanced through four membership tiers within just 1.5 months, reflecting a growing culture of celebrating small, consistent actions and sustained motivation.

Award Acceptance Comment

“We are deeply honored to receive this prestigious award.

With BELMISE MEMBERS, we have aimed to create a space where everyone supports each other’s small daily progress, fostering a community that helps members become their ‘consistent selves.’ Launched just last September, this journey has been full of trial and error. Yet, through daily conversations and genuine interactions with our members, we’ve been able to grow this space together—and that brings us great joy.

Motivated by this recognition, we will continue to value every individual voice and work together with our community to create better products, experiences, and connections.”

Yuto Kido, Fastnott Inc.

BELMISE’s Vision: Toward a Customer Co-Creation Brand

Going forward, BELMISE will further expand its customer co-creation initiatives, deeply integrating customer feedback into product development and brand communication. What matters most is not one-way delivery of products or messages, but engaging with customers’ real voices, thinking together, and growing together.

Through the community, BELMISE is now hearing more than just honest product feedback. It is uncovering real-life insights—challenges and creative solutions in daily self-care, seasonal usage patterns, unexpected use cases, and emotional shifts experienced through wearing the products—voices that were previously invisible to the brand.

By communicating based on these authentic words and lived experiences, BELMISE aims to build more relatable and trustworthy brand narratives. This is the essence of the co-creation model BELMISE is striving for. Moving forward, BELMISE will continue walking alongside all who wish to change, empowering them to build lasting habits.