Fujita Corporation, as part of its second regional brand strengthening project following the start of its designated management of 'Roadside Station Aioi' in Tsubetsu-cho, Abashiri-gun, Hokkaido, has launched the first-ever 'Kumayaki Pet T-shirt' for dogs from the station's popular limited-edition apparel series. This product features a highly visible design with an impactful Kumayaki logo on the back, which is expected to attract attention during walks and promote brand awareness through voluntary word-of-mouth on social media. As the designated manager of Roadside Station Aioi, the company will continue to develop attractive new products and plan events to contribute to regional revitalization.
FACT BOX
- Source: PR TIMES
- Category: New Product発表