"BFIVE" offers collaboration items with "Sesame Street" that combine the functionality of basketball wear with fashionability that can be enjoyed in everyday life. This series, with the concept of "GAME (play)," features designs that blend the fun of basketball with Sesame Street friends. It is a playful collection that colors the summer basketball scene.
Frasco 100cc Inc. (Headquarters: Taito-ku, Tokyo, Representative Director: Takashi Yaguchi), which operates a variety of businesses centered on sports brand management, has announced that its basketball wear brand "BFIVE" has launched the "GAME SERIES" collaboration items with "Sesame Street" under a formal license agreement with the U.S. non-profit organization Sesame Workshop, starting July 2, 2026 (Thu).
"BFIVE" Official Website
"GAME SERIES" Special Page
"Sesame Street's Worldview and "GAME" Fuse" Summer Limited Collection
The "GAME SERIES" launched this time is a new collection planned with the theme of "game feel" and playfulness. It expresses the excitement and thrill felt on the court using retro game-style pixel art, incorporating the fun of basketball into the design.
The collection includes items that can be enjoyed not only in competitive scenes but also for everyday use, such as all-over patterns boldly incorporating Sesame Street friends, and designs with playfully arranged logos and motifs.
GAMESTAR TANKTOP GAMESTAR SHORTS GAMESTAR SHOESCASE
COATSTAR TANKTOP COATSTAR SHORTS
GAMEMODE TEE
HOOPLIFE TEE
HOOPS SHOOTING SHIRT
STAGE STRETCH WOVEN SHORTS
This series offers a wide range of items, including tank tops, T-shirts, shooting shirts, woven shorts, and shoe cases, with a broad lineup including color variations.
The theme this time is "GAME (play)."
By incorporating a "game feel" and playfulness into the world of Sesame Street, the collection offers a unique freshness and a light, summery feel.
These items will make your basketball time more enjoyable and special.
BFIVE has previously released various collaboration items that combine the world of "Sesame Street" with basketball.
Through future planning and product development, we will continue to convey the fun and appeal of basketball and challenge ourselves to create new value by merging sports and entertainment.
About Frasco 100cc Inc.
Brand Name: Basketball Wear Brand BFIVE
Brand Official Website: https://x.gd/aghWT
Location: Platinum Bldg. 2, 3F, 3-3-1 Higashi-Ueno, Taito-ku, Tokyo 110-0015
Representative: Takashi Yaguchi, Representative Director
Established: May 2006
Phone Number: 03-6806-6531 (Main)
URL: https://frasco100.cc
Business Activities: Planning and sales of sportswear, original goods, etc.
About Sesame Street
Sesame Street, a pioneering children's educational program launched in 1969, is now broadcast in over 190 countries and regions. Created during the Civil Rights Movement by Joan Ganz Cooney and Lloyd Morrisett, the show uses a lively urban setting, music, charming puppets, and animation to teach not only foundational pre-school skills but also messages of compassion, kindness, and inclusion. Beloved characters like Elmo, Cookie Monster, Big Bird, and Oscar the Grouch are active, and through carefully researched educational content that fosters literacy, numeracy, social skills, and cultural understanding, it is highly regarded worldwide as a model for early childhood content. Sesame Street is produced by the international non-profit organization Sesame Workshop.
About Sesame Workshop
Sesame Workshop is a non-profit organization that operates globally, including through "Sesame Street." For over 50 years, it has combined education, media, and research to create fun experiences that enrich minds and hearts. With the philosophy of supporting all children to grow up smart, strong, and kind, it delivers quality education in over 190 countries and regions through beloved characters, programs, and community outreach activities that transcend generations.
HP: www.sesameworkshop.org
www.sesamestreetjapan.org
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Regarding Publication
When reprinting images used in this press release, please include the following credit.
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Sesame Street® and associated characters, trademarks and design elements are owned and licensed by Sesame Workshop. © 2026 Sesame Workshop. All rights reserved.
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TM and © 2026 Sesame Workshop
FACT BOX
- Source: PR TIMES
- Category: 製品発売
- Organizations: BFIVE / Sesame Workshop