Blogwatcher and Dentsu Digital Launch "OmniVisitTM" Solution for Analyzing Store Visit Effects Using Location Data

Blogwatcher Inc. (Headquarters: Chiyoda-ku, Tokyo; Representative Director: Ikuo Shinmura; hereinafter referred to as "Blogwatcher") and Dentsu Digital Inc. (Headquarters: Minato-ku, Tokyo; Representative Director, President & CEO: Hitoshi Takimoto; hereinafter referred to as "Dentsu Digital") today announced the launch of "OmniVisit," a solution that enables cross-media measurement and analysis of how digital advertising exposure contributes to actual store visits.

In recent years, the need to visualize the impact of digital advertising on physical store sales (offline conversions) has rapidly increased. However, traditional measurement methods have been limited by platform-specific data, making it difficult to compare ad exposure across different media or analyze the return on advertising spend (ROAS). Furthermore, visualizing the impact on store visits from new viewing formats, such as Connected TV (CTV), has become a significant challenge.

To address these issues, Dentsu Digital's extensive experience in digital advertising operations has been combined with Blogwatcher's expertise in location data to develop "OmniVisit," a cross-media solution for advanced store visit effect analysis.

"OmniVisit" is a one-stop solution for analyzing store visit effects, integrating Dentsu Digital's third-party measurement platform with Blogwatcher's vast location database. It allows for centralized management of previously fragmented ad exposure data, including exposure by media such as websites, social media, and audio, as well as by device such as PCs, smartphones, tablets, and CTV. This enables objective evaluation using unified metrics. By identifying channels and appeals that lead to high store visit efficiency, it supports clients in maximizing their ROAS.

<OmniVisitTM Overview Diagram>

Key Features of "OmniVisit"

1. Precise Store Visit Determination Using a Vast Location Data Database

Leverages a database of up to 100 million MAU (Monthly Active Users) (as of May 2026), composed solely of users who have granted permission for location data usage through over 140 partner apps managed by Blogwatcher. The utilization of large-scale, user-consented data enables highly accurate store visit determination.

2. Integrated Visualization of Advertising Effects Through Centralized Cross-Media Management

Ad exposure data from each media is centrally managed within Dentsu Digital's secure measurement environment, allowing for comparative evaluation using unified metrics. This provides an objective understanding of store visit effects by media, facilitating optimal budget allocation.

3. Advanced Lift Measurement and Correction Logic

Utilizes location data to calculate the pure store visit lift effect generated by advertising. Proprietary correction logic allows for the accurate grasp of advertising effects, excluding external factors.

4. Support for CTV and Diverse Devices

Supports reach measurement not only for smartphones and PCs but also for CTV, where effectiveness measurement has been difficult until now. This visualizes store visit effects on next-generation advertising channels, enhancing media planning.

* "OmniVisitTM" is pending trademark application by Dentsu Digital.

Future Outlook

Blogwatcher has been addressing fundamental challenges by visualizing the integrated advertising effects of digital advertising on offline behavior across a wide range of industries, including retail, automotive, education, and tourism. Traditional measurement methods faced structural barriers due to differing logic across media and the technical limitations of offline conversion measurement. This solution directly overcomes these challenges. Blogwatcher will continue to evolve this system to visualize advertising effects across all industries and media, thereby strongly supporting accurate campaign evaluation and data-driven decision-making.

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<About Blogwatcher Inc.>

Company Name: Blogwatcher Inc. Representative: Ikuo Shinmura, Representative Director Location: 19F, Hibiya Park Front, 2-1-6 Uchisaiwai-cho, Chiyoda-ku, Tokyo 100-0011 (within WeWork) Established: April 2007 URL: https://www.blogwatcher.co.jp/ Business Activities: Under the philosophy of "Good choices and actions for people and society through data," the company develops and provides location data-related services through its location data platform. It offers diverse solutions supporting data utilization in advertising, urban development, tourism, and real estate, including SDK provision, analysis, ad delivery, and data linkage.

▼ About Location Data Used Blogwatcher utilizes data only from users who have downloaded partner apps and granted permission for location information acquisition. ・Details on data acquisition and utilization: https://www.blogwatcher.co.jp/terms/ ・Easy-to-understand explanation with illustrations on data handling and privacy protection initiatives "What happens when you turn on location information?": https://www.blogwatcher.co.jp/safety_of_locationinformation

▼ Operated Media ・"Machilog," an information dissemination media that visualizes human flow data: https://www.blogwatcher.co.jp/machilog

* Information contained in this press release is current as of the date of announcement and is subject to change without notice. Please be forewarned.

【Contact for Inquiries Regarding This Release】

Blogwatcher Inc. Public Relations

MAIL:[email protected]