Blogwatcher Obtains Certification in Two Fields, "Brand Safety" and "Invalid Traffic Countermeasures," from Digital Advertising Quality Certification Organization JICDAQ

Blogwatcher Inc. (Headquarters: Chiyoda-ku, Tokyo; Representative Director: Ikuo Shinmura; hereinafter referred to as Blogwatcher), a provider of location data collection, analysis, and utilization services, is pleased to announce that its location-based targeting advertising service "Profile Passport AD" has obtained "JICDAQ Certification" in the two fields of "Brand Safety" and "Invalid Traffic Countermeasures" based on the certification standards set by the Digital Advertising Quality Certification Organization (hereinafter referred to as JICDAQ), following third-party verification.

What is JICDAQ?

JICDAQ is a certification organization established by the three advertising-related organizations: the Japan Advertisers Association (JAA), the Japan Advertising Agencies Association (JAAA), and the Japan Interactive Advertising Association (JIAA), aiming for the sound development of the digital advertising market. It establishes standards related to business processes for "ensuring brand safety due to ad placement quality" and "excluding invalid delivery including ad fraud" among digital advertising quality issues, and certifies and publicly announces businesses that appropriately implement their operations based on these standards.

URL: https://www.jicdaq.or.jp/

Certification Obtained

Blogwatcher has obtained certification in two fields. Among the three types of verification methods designated by JICDAQ – "Third-Party Verification" conducted by the Japan Audit Bureau Inc. (JAB), a designated third-party organization, "Self-Declaration," conducted by the company itself, and "Self-Declaration Based on Overseas Certification" for businesses already holding similar certifications overseas – Blogwatcher obtained its certification through "Third-Party Verification."

・ Certified Fields

"Brand Safety," "Invalid Traffic Countermeasures"

・ Verification Method

"Third-Party Verification"

Background of Certification Acquisition

Blogwatcher operates the location-based targeting advertising service "Profile Passport AD," which captures consumer lifelines based on location big data to maximize advanced area marketing and sales promotion.

https://www.blogwatcher.co.jp/service/profile-passport-ad/

This certification was achieved by Blogwatcher's endorsement of JICDAQ's philosophy of sound digital advertising markets and its evaluation as meeting JICDAQ's business process certification standards. Blogwatcher will continue to strive to maintain sound advertising transactions and provide services that contribute to the development of the digital advertising industry.

About "Profile Passport AD"

This is a location-based advertising delivery service that precisely targets users with a high possibility of actions such as visits or applications. Based on a rich data volume of up to 100 million MAU, it enables end-to-end services from precise narrow-area targeting delivery using GPS data to visualizing effects such as store visit measurement, thereby optimizing customer acquisition for stores and facilities, recruitment, and student recruitment.

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<About Blogwatcher Inc.>

Company Name: Blogwatcher Inc. Representative: Ikuo Shinmura, Representative Director Location: 19F, Hibiya Park Front, 2-1-6 Uchisaiwai-cho, Chiyoda-ku, Tokyo 100-0011 (within WeWork) Established: April 2007 URL: https://www.blogwatcher.co.jp/ Business Description: Under the philosophy of "Making Good Choices and Actions for People and Society with Data," the company develops and provides location data-related services through its location data platform. It offers diverse solutions supporting data utilization in the advertising, urban development, tourism, and real estate fields, including SDK provision, analysis, ad delivery, and data integration.

▼Regarding Location Data Usage Blogwatcher utilizes information only from users who have downloaded partner apps and granted permission for location information acquisition. ・Details on data acquisition and utilization: https://www.blogwatcher.co.jp/terms/ ・Easy-to-understand explanation with illustrations on data handling and privacy protection initiatives "What Happens When You Turn On Location Information?": https://www.blogwatcher.co.jp/safety_of_locationinformation

▼Operated Media ・"Machilog," an information dissemination media that visualizes people flow data: https://www.blogwatcher.co.jp/machilog

* The information contained in this press release is current as of the date of announcement and is subject to change without notice. Please be aware of this in advance.

【Contact for Inquiries Regarding This Release】

Blogwatcher Inc. Public Relations Department

MAIL:[email protected]