Palette Plaza, a photo service specialty store operated by Plaza Create Co., Ltd., a consolidated subsidiary of Plaza Holdings Co., Ltd., will launch the 'Half-Price App-Exclusive Campaign' starting June 1, 2026 (Monday). This initiative aims to promote the download of its official app by offering a 50% discount on eligible goods ordered through the app for a limited time. In an era where people take photos daily, many memories—such as family moments, children's growth records, cute pet snapshots, and commemorative photos of 'oshi-katsu' (supporting idols)—are stored on smartphones. However, many people find that these photos remain as mere data, never to be viewed again, leading to a decline in opportunities to preserve photos in physical form. Through this campaign, we aim to make it easier for customers to turn their favorite smartphone photos or original content into merchandise. Popular photo goods can be easily ordered via the 'PALETTE PLAZA Official App,' which was released in April 2026. The 50% discount applies to all eligible items ordered through the app for in-store pickup. The app allows for easy ordering anytime from a smartphone. These goods can be used for various purposes, including personal use, gifts for family, recording children's growth, creating fan merchandise, or using pet photos as interior decor. Whether it's turning a favorite shot or a custom design into a mug or tote bag, or preserving travel photos in a photobook, this campaign serves as a new opportunity to enjoy photos and prints.
FACT BOX
- Source: PR TIMES
- Category: Campaign Announcement