Proox Inc., part of the J:COM Group, launches a 'Recruitment Short Video Production Plan' specialized in Generation Z recruitment and AIO countermeasures through 'Short Video Studio TATETO'

Proox Inc. (Headquarters: Chuo-ku, Tokyo, Representative Director and President: Hiroyuki Maruyama), which provides video marketing consulting, has started offering a 'Recruitment Short Video Production Plan' in response to the dramatic increase in the need for short video utilization in the recruitment market. This service aims to maximize candidate interest and is also compatible with AI-era information search (AIO countermeasures).

Recruitment Short Video Production Plan to Maximize Candidate Interest

This service is offered as a new plan for 'Short Video Studio TATETO (TATETO)', which specializes in the production and operation of vertical short videos. Based on the optimal project format to address the four concerns of job seekers ('human relationships', 'abilities and tasks', 'gaps', and 'living environment'), it produces and delivers 10 vertical short videos in one day of shooting. This service supports companies in preventing candidate dropouts during the selection process and improving retention rates.

Background

Currently, there are dramatic changes in the behavior and information collection channels of job seekers, particularly among the younger generation (Generation Z).

The main battlefield for information collection has shifted from traditional 'Google search' to 'YouTube', 'TikTok', 'Instagram', and other 'SNS searches'. It is said that job hunting starts with 'TikTok search' rather than 'motivation for application' (according to a 2025 survey by Reaplus Inc.), and unprocessed, authentic corporate images shown through short videos have become essential as the first touchpoint for awareness.

Furthermore, with the evolution of recent generative AI and 'AIO (AI Overviews)', AI automatically collects information from multiple channels such as websites and SNS and presents it to job seekers. The absence of corporate information on video channels, which are particularly trending on the web, means a 'serious loss of opportunity' that cannot be found by either job seekers or AI in the AI era. Therefore, improving crawlability (ease of information discovery) through multi-channel video deployment is an urgent task.

Additionally, 'personality', 'atmosphere', and 'company culture', which are realistic elements that can dispel post-employment anxiety, are highly valued as decisive factors for a company's selection and offer acceptance (according to a 2023 survey by Intertour Inc.). There is also data showing that one in three job seekers applies for a job after watching an official short video (according to a 2024 survey by Rakus Inc.).

One in three job seekers applies for a job after watching a short video (Rakus Inc. 2024 survey)