Premium Japan Unveils New Brand Logo Designed by Creative Director Manabu Mizuno, Releases Special Dialogue with Panasonic Holdings' Shigeo Usui

Premium Japan Co., Ltd. has announced the renewal of the Premium Japan brand logo. The new logo was designed by Manabu Mizuno, representative of good design company and creative director, and was created alongside the brand design for the 'PREMIUM JAPAN AWARD,' a recognition program dedicated to promoting Japanese culture globally.

To commemorate this project, Premium Japan has published a special dialogue between Shigeo Usui, Director and Group Chief Creative Officer (CCO) at Panasonic Holdings Corporation and member of the Japan Culture Creation Organization (JCCO), and Manabu Mizuno.

The Birth of the Premium Japan New Brand Logo

Premium Japan is a web media platform that communicates Japan's essential values—such as traditional culture, craftsmanship, cuisine, travel, and art—to audiences both in Japan and abroad. For this rebranding initiative, creative director Manabu Mizuno designed a new brand logo inspired by Mount Fuji. The design is simple yet powerful, symbolizing the aesthetic sensibility, dignity, and universality inherent in Japanese culture. Mizuno also led the brand design for the 'PREMIUM JAPAN AWARD,' creating a unified visual concept that connects both initiatives.

Special Dialogue Released

To celebrate the brand renewal, Premium Japan has published a special dialogue between Usui and Mizuno, who both contributed to this project. The conversation explores the significance of promoting Japanese culture internationally, the Japanese design philosophy of 'refined minimalism' and functional beauty, the importance of branding, the role of storytelling in craftsmanship, and the aesthetic sensibility required in the age of AI. They also discuss their personal insights behind the award's brand design and the role design plays in conveying Japanese culture to the world from their respective perspectives.

▼ Article now available:

What Lies Beyond Functional Beauty: When Japanese Design Reaches the World Shigeo Usui, Executive Officer, Panasonic Holdings × Manabu Mizuno, Representative, good design company

https://www.premium-j.jp/pjaward/20260715_75023/

About Japan Culture Creation Organization (JCCO)

Founded in December 2024 under the mission 'Sharing Japanese Culture with the World,' JCCO aims to promote Japanese culture not only domestically but also internationally. By conveying Japanese culture with depth and rich background stories, the organization seeks to deepen global understanding of Japan. https://jcco.jp/

About Premium Japan

Established in 2015, Premium Japan is an online media platform that shares the richness of Japan's premium experiences—such as food, travel, traditional culture, craftsmanship, and interviews—with a global audience. All articles are published not only in Japanese but also in English, French, Simplified Chinese, and Traditional Chinese. With a team of veteran writers, the platform emphasizes high-quality writing and beautiful photography. In addition to content, Premium Japan organizes various initiatives such as cultural and culinary events and seminars targeted at affluent audiences.

Premium Japan URLs

Homepage: https://www.premium-j.jp/

Facebook: https://www.facebook.com/premium.jan

Instagram: https://www.instagram.com/premium.japan/

X: https://twitter.com/premium_j

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Contact: Premium Japan Co., Ltd., Public Relations, Tanimoto [email protected]