▴Hikari Shimamura Collaboration Mini Tote Craft (Bear)
Belbe Inc. (Head Office: Nakano-ku, Tokyo; Representative Director: Kosuke Suzuki), which develops the washable paper product brand Kraftyle, will release mini tote and liquor bags incorporating the world of popular illustrator Hikari Shimamura.
This product is a special item born from the fusion of Kraftyle's concept of "delivering a little joy to everyday life" and the gentle, warm illustrations drawn by Hikari Shimamura.
Each illustration contains Hikari Shimamura's gentle worldview, and when combined with Kraftyle's unique material feel, it has become an item that you will want to use every day.
Hikari Shimamura Design Original Tag
▴Design Tag (Craft) ▴Design Tag (Gray)
There are a total of 6 tag designs (3 designs x 2 colors). The mini tote and liquor bags will be released with same-colored tags included for each color (Craft/Gray).
Background of the Collaboration
Kraftyle develops items that fit into everyday life while expanding the possibilities of the material "paper." Hikari Shimamura, whom we asked for this collaboration, has created many warm illustrations with motifs of animals and plants, as well as many paper goods and paper items. The inspiration came from feeling an affinity with Kraftyle, which cherishes paper.
This collaboration was realized with the aim of creating items that can add color to everyday life, where Hikari Shimamura's gentle illustrations gently add flair to Kraftyle's simple bags.
Product Overview
A total of 12 types of mini tote and liquor bags with collaboration design tags will be released this time.
All of them can be purchased on the Kraftyle online shop.
Collaboration Design Mini Tote
This is a special item designed by Hikari Shimamura, featuring a mini tote with cute "bear," "forest," and "flower" motif tags.
[Product Information]
Size: W200 x D100 x H210 mm
Color: Craft/Gray
Tag: 3 designs x Craft/Gray
Material: Washable paper
Price: ¥2,090 (tax included)
Collaboration Design Liquor Bag
This is a special item designed by Hikari Shimamura, featuring a liquor bag that blends into daily life, with cute "bear," "forest," and "flower" motif tags.
[Product Information]
Size: W130 x D90 x H360 mm
Color: Craft/Gray
Tag: 3 designs x Craft/Gray
Material: Washable paper
Price: ¥2,200 (tax included)
Hikari Shimamura / Illustrator
Born in Gunma Prefecture in 1996. Resides in Saitama Prefecture.
Characterized by flat, warm illustrations with motifs of people, animals, plants, and everyday scenes.
Provides illustrations for a wide range of fields, including books, stationery, packaging, and fabric items.
Will be in charge of the main visual for "Kami-Haku" (Paper Fair) to be held in Spring 2026.
Website
Brand Information
Kraftyle / Operating Company: Belbe Inc.
HP: Kraftyle
Instagram: https://www.instagram.com/kraftyle
Concept book: Kraftyle Concept book
FACT BOX
- Source: PR TIMES
- Category: コラボレーション