[Research Report] Seniors' 'Cooking Retirement' Drives the Deli Market! 70s Age Group Sees 38% Increase in Spending Over 7 Years / Macromill

The Macromill News Secretariat (operated by Macromill, Inc.) has analyzed the trends in the deli market and the 'cooking retirement' phenomenon among seniors based on its QPR™ consumer purchase history data.

Deli Market Trends The deli market has grown by 15% over the past seven years. While categories like 'salads' and 'western-style deli' have expanded, 'simmered beans' and 'Chinese deli' have seen a decline, indicating a polarization in the market.

Seniors Driving the Market As of 2025, men and women aged 60-79 account for half of the market share in all categories (excluding western-style deli). Men, in particular, show strong support for 'salad' deli items, likely driven by health consciousness and convenience.

Spread of 'Cooking Retirement' Spending by those aged 75-79 has increased significantly compared to seven years ago, with men up 36.6% and women up 38.5%. There is a shift where spending increases with age, suggesting that the value of 'cooking retirement'—incorporating deli products to reduce self-cooking burdens—is taking root.