Max Mara to Present 2027 Resort Collection at Long Museum in Shanghai as the Opening of its 75th Anniversary Exhibition

Max Mara will present its 2027 Resort Collection on June 16, 2026, at the Long Museum (West Bund), which leads the contemporary art scene in Shanghai, China.

This show marks the opening of the brand's archive exhibition held at the same venue to commemorate its 75th anniversary. The exhibition is curated by the renowned French fashion curator Olivier Saillard.

Furthermore, the exhibition celebrating the brand's 75th anniversary, Max Mara "The Max!", is scheduled to be open to the public at the same venue from Wednesday, June 17, to Sunday, June 28, 2026.