Max Mara Launches Japan-Exclusive 'Maxi Sneaker'

Max Mara will launch the Japan-exclusive 'Maxi Sneaker' at Max Mara stores nationwide from Friday, June 12.

The 'Maxi Sneaker' is an iconic footwear piece characterized by the brand's sophisticated minimalist design and a prominent maxi sole. The thick sole and refined silhouette create a strong presence, rooted in traditional craftsmanship while embodying the brand's pursuit of functionality that complements the modern woman's lifestyle.

This limited edition includes a teddy bear adorned with Swarovski crystals, a brooch-type shoelace charm featuring the brand's initials, and champagne gold shoelaces. These details add iconic playfulness and sophisticated sparkle, further enhancing its special presence.

New Wegman T-shirts also arrive

New Wegman T-shirts featuring iconic works by American artist and photographer William Wegman, known for his photographs of his Weimaraner dogs, are now available. The designs are charming, blending humor and art. The Weimaraner in the works wears Max Mara's iconic coat '101801', humorously and impressively expressing the maison's signature. This collection adds a light wit to Max Mara's refined elegance.

The 'Maxi Sneaker' goes on sale from Friday, June 12, and three new 'Cotton Jersey T-Shirt' designs from the Wegman collection are currently available at Max Mara stores and the official online store.

Original LINE stickers inspired by the Wegman T-shirt graphics are also available. By adding the official Max Mara LINE account as a friend, you can download limited-edition stickers featuring the humorous Weimaraner from Thursday, June 5.

[Product Information]

Maxi Sneaker

Material: Calf leather

Price: ¥119,900 (tax included)

Cotton Jersey T-Shirt

Material: Cotton

Price: ¥81,400 each (tax included)

Official Online Store URL: https://jp.maxmara.com/editorial/capsule-collection

Official LINE URL: https://lin.ee/8jBSGXE

About Max Mara

Max Mara was founded in 1951 by Achille Maramotti in Reggio Emilia, Italy. Since its founding, it has never compromised on quality, sourcing the finest materials and manufacturers, aiming to create clothes that women desire, wear, and live in, offering wardrobes across various categories from outerwear to accessories. Currently, the Max Mara Group, including Max Mara, employs over 5,300 people worldwide and operates in over 2,500 stores and online stores across more than 100 countries.