Max Mara Hosts 'CINEMA EDITION' Pop-In Store at Omotesando Until July 30 (Thu)

Max Mara is hosting a limited-time event, the 'CINEMA EDITION' pop-in store, at its Omotesando location until July 30 (Thu), in collaboration with ELLE, offering an immersive experience of the special publication's cinematic world.

'CINEMA EDITION' is a project that highlights the lifestyles and sensibilities of women who shine across generations through the universal culture of cinema. Resonating with Max Mara’s long-held vision of 'women living authentically,' the project explores the diverse ways of life and values of women through film.

During the event, the Max Mara Omotesando store features spatial installations that embody the world of 'CINEMA EDITION,' along with interactive content designed to help visitors discover 'a film that resonates with who they are today.'

An unexpected encounter with a film can lead to new inspiration and a quiet moment of self-reflection. We invite you to experience the unique world of 'CINEMA EDITION,' where fashion and film harmonize, at this special space.

Additionally, a mini-leaflet titled 'MAX MARA POCKET HABITS,' distilling the essence of this project, is being distributed in limited quantities at the Max Mara Omotesando store, as well as select bookstores and cafes. Centered on the theme 'small daily habits lead to a more vibrant and joyful life,' 'MAX MARA POCKET HABITS' compiles '10 Habits' that awaken women's sensibilities. Through journaling spaces and curated film lists that spark inspiration, it offers a rich opportunity for quiet introspection.

【CINEMA EDITION POP IN STORE】

Period: Until July 30 (Thu)

Store: Max Mara Omotesando

Address: 5-2-5 Jingumae, Shibuya-ku, Tokyo

Phone: 03-3400-1811

【Distribution Points for 'MAX MARA POCKET HABITS'】

Max Mara Omotesando

Bookstores & Cafes:

BOOKSTORE B&B / S/CAFÉ / BLUE SIX COFFEE

#MaxMara #MaxMaraCinemaEdition