What triggered the collaboration between Mackenzie House and Moriyama Dairy?

The collaboration was sparked by their shared connection as sponsors of the Shonan Bellmare soccer club and mutual desire to support the local community.

What is offered to visitors at the Mackenzie House Hiratsuka branch?

Visitors are offered Moriyama Dairy's popular products, 'POKE CAFÉ' or 'A2 Milk'.

What are the benefits for customers who sign a housing contract with Mackenzie House?

Contractors receive a gift set of representative Moriyama Dairy products, including organic coffee, organic tea, and cocoa.

What is the main purpose of this corporate alliance?

The purpose is regional revitalization aimed at promoting local charm, circulating the local economy, and leaving local assets for the next generation.

What kind of company is Moriyama Dairy?

Founded in 1918, it is a leading regional dairy and beverage manufacturer operating in Hiratsuka City for over 100 years.

Shonan Bellmare connects Moriyama Dairy and Mackenzie House for regional alliance

Published Jun 5, 2026 7:20 PM ・ Updated Jun 14, 2026 12:06 AM ・ 2 min read ・ Source: PR TIMES

Mackenzie House and Moriyama Dairy in Hiratsuka City started a regional alliance connected by Shonan Bellmare. Visitors get drinks, and buyers receive gift sets, aiming to vitalize the local economy through sports.

Mackenzie House Co., Ltd. and Moriyama Dairy Co., Ltd., both headquartered in Hiratsuka City, Kanagawa Prefecture, have launched a regional partnership. As part of this initiative, Mackenzie House Hiratsuka branch will offer Moriyama Dairy's popular 'POKE CAFÉ' or 'A2 Milk' to visitors. Additionally, customers who sign housing contracts will receive a Moriyama Dairy gift set featuring items like organic coffee, organic tea, cocoa, and royal milk tea. This collaboration was sparked by Shonan Bellmare, a local soccer club sponsored by both companies. By sharing a common desire to remain essential to the community, the two companies aim to go beyond standard promotions. Instead, they seek to connect local businesses, circulate the regional economy, and create new regional value through a sports-centric hub, ultimately supporting community revitalization and leaving local assets for the next generation.

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Source: PR TIMES
Category: business
Products / services: POKE CAFÉ

Shonan Bellmare connects Moriyama Dairy and Mackenzie House for regional alliance

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