Over 60% Don't Know Their Skin Type: The Reality of Skincare Confusion? Deepening Your Own Skin Knowledge is Key to Ideal Care!

Manavis Cosmetics Co., Ltd. (Location: Urayasu City, Chiba Prefecture, President: Shinichi Kaneko) conducted a survey on "Interest in Popular Skincare Ingredients and Choosing Basic Skincare That 'Suits My Skin'" targeting women aged 20-40 who are interested in beauty and skincare.

To maintain beautiful skin, daily skincare review is essential.

Many people may buy skincare products with popular ingredients based on SNS or word-of-mouth, thinking "it's popular" or "everyone says it's good," but then wonder if it actually suits their skin.

So, how do women highly interested in beauty and skincare perceive popular ingredients?

2026 Latest! Buzzworthy Beauty Ingredient Survey! What are the TOP 3 Popular Beauty Ingredients?

First, when asked about "skincare ingredients that you recently 'see often on SNS or in magazines,' 'are interested in/want to try,' or 'are using,'" the most common answer was 'Vitamin C (50.7%),' followed by 'Hyaluronic Acid (49.5%)' and 'Retinol (44.3%).'

The trend of the top ingredients suggests a high awareness of 'whitening,' 'moisturizing,' and 'anti-aging care.'

This interest is thought to be partly due to ingredient names becoming widely recognized as product selling points through media like SNS and magazines.

When asked "Do you ever buy skincare products that become buzzworthy on SNS or in magazines?", the following answers were received.

'Often buy (12.1%)'

'Sometimes buy (42.5%)'

'Rarely buy (29.6%)'

'Never buy (15.8%)'

Combining 'Often buy,' 'Sometimes buy,' and 'Rarely buy,' over 80% actually purchase buzzworthy products, revealing that SNS reviews and media features act as a significant boost to purchasing motivation.

When those who answered 'Often buy,' 'Sometimes buy,' or 'Rarely buy' in the previous question were asked "Have you ever bought a skincare product that became buzzworthy on SNS or in magazines, only to find it didn't suit your skin?", approximately 60% answered 'Often happens (13.4%)' or 'Sometimes happens (46.4%).'

The results showed that about 60% have tried buzzworthy products but found they did not suit their skin.

This reveals that even with high reviews on SNS or media, the compatibility with individual skin types varies.

So, what specific problems occur when a product doesn't suit the skin?

When those who answered 'Often happens' or 'Sometimes happens' in the previous question were asked "When a skincare product that became buzzworthy on SNS or in magazines didn't suit your skin, what symptoms or problems occurred?", the most common answer was 'Felt stinging/pain (43.5%),' followed by 'Redness/itching occurred (36.1%)' and 'The result was different from what I expected (30.0%).'

Direct skin discomfort and problems such as 'stinging/pain' and 'redness/itching' were the most frequently reported.

Additionally, the fact that 30% reported that "the result was different from what I expected" indicates that there is often a gap between media pre-publicity and actual user experience.

The Cause of Skincare Confusion: Are Over 60% Not Correctly Understanding Their Own Skin Type and Ingredients?

Next, when asked "Do you ever feel that 'my skin condition isn't improving despite thinking I'm doing good skincare...?'", approximately 80% answered 'Often happens (24.1%)' or 'Sometimes happens (52.7%).'

This suggests that many people feel frustrated or limited by their daily skincare routines.

It appears that care taken with good intentions is often not directly leading to the expected improvement in skin condition.

So, how many people are aware of the reasons for their lack of improvement while experiencing a prolonged lack of results?

When asked "Do you understand the reasons why your skin is not improving?", about half answered 'Understand very well (6.2%)' or 'Understand to some extent (39.1%).'

It is understood that about half are aware of the reasons why their skin is not improving.

On the other hand, considering the fact from another question that about 80% feel "their skin isn't improving despite care," it suggests that even if they recognize the issues with their skin condition, it often doesn't lead to actual improvement.

When asked "Do you know your 'skin type (dry, oily, combination, sensitive, etc.)'?", the following answers were received.

'Accurately identified through professional diagnosis (9.1%)'

'Self-diagnosed, but confident in my understanding (27.7%)'

'Have self-diagnosed, but not very confident (41.5%)'

'Completely don't know my skin type (21.7%)'

Combining those who are not confident in self-diagnosis and those who don't know at all, it became clear that over 60% cannot clearly identify their own skin type.

Furthermore, less than 10% have received professional diagnosis, suggesting that the majority are likely performing skincare based on self-judgment or trial and error.

Trend Serums vs. Base Care! How to Find "Skincare That Suits You" Which is Truly Necessary Now

When those who answered 'Accurately identified through professional diagnosis' or 'Self-diagnosed, but confident in my understanding' in the previous question were asked "What criteria do you usually use when choosing skincare ingredients?", the most common answer was 'Choosing products that are appropriate for my skin (42.6%),' followed by 'Choosing ingredients that directly address my current skin concerns (30.0%)' and 'Choosing buzzworthy/popular ingredients (15.3%).'

This suggests a tendency to prioritize compatibility with one's own skin over trendiness when choosing ingredients.

On the other hand, considering the fact from the previous question that about 60% cannot accurately identify their skin type, a gap between consumer understanding and reality is highlighted.

While the intention to choose what suits them is strong, a lack of basic understanding of their skin may be leading to mismatches in skincare selection.

When asked "Do you think it's more important to improve the skin's base itself rather than adding various trendy serums?", about 90% answered 'Think it's very important (37.4%)' or 'Think it's somewhat important (49.3%).'

Based on the previous results, it is clear that the majority believe that creating a healthy skin condition is essential, rather than simply providing trendy ingredients.

Finally, we asked what actions they feel are necessary in the future to achieve ideal skincare.

When asked "What do you think is necessary for yourself now to achieve optimal skincare?", the most common answer was 'Deepen knowledge about my own skin (skin type and condition) (63.4%),' followed by 'Learn about the characteristics of skincare product ingredients (47.3%)' and 'Switch to a minimal, simple skincare routine (cleansing and moisturizing) (27.5%).'

Over 60% cited "deepening knowledge about my own skin," indicating a desire to correctly understand their own skin type.

Following that, answers such as "learning about ingredient characteristics" and "simplifying skincare" were also highly ranked, suggesting a pragmatic approach to review correct knowledge and procedures that suit oneself, rather than relying on trends or excessive care.

Summary: The Optimal Solution for Skincare Seen Between Interest in Trends and Self-Understanding

This survey revealed the reality and challenges of skincare faced by women aged 20-40.

Many are interested in buzzworthy ingredients like 'Vitamin C,' 'Hyaluronic Acid,' and 'Retinol,' and over 80% actually purchase products that have become popular on SNS or in magazines.

However, on the other hand, about 60% of purchasers reported that the products "did not suit their skin," highlighting the reality of experiencing direct skin troubles such as "stinging/pain" and "redness/itching."

Furthermore, about 80% feel limited, stating "their skin isn't improving despite thinking they are doing good care."

The background to this gap between expectations and results is thought to be influenced by a "lack of accurate understanding of one's own skin type."

Over 60% cannot clearly identify their skin type, and even when they "intend to choose what suits their skin," a lack of basic self-understanding is causing mismatches in skincare selection.

On the other hand, about 90% responded that "it is more important to improve the skin's base than to add trendy ingredients," and they prioritize "deepening knowledge about their own skin" for future optimal care.

There is a consumer trend towards prioritizing care that establishes the skin's base, based on objective understanding of one's own skin condition, rather than choosing products one after another based solely on trends.

In the future, demand for simple, essential skincare based on correct self-understanding is likely to increase.

Basic Medicated Care for Healthy Bare Skin, Focusing on the Importance of Daily Care

Manavis Cosmetics Co., Ltd., which conducted the survey on "Interest in Popular Skincare Ingredients and Choosing Basic Skincare That 'Suits My Skin'," sells "Basic Care for Healthy Bare Skin" (https://manavis.store/collections/basic) that emphasizes the importance of daily care.

What is Manavis Cosmetics' Basic Care?

"Medicated" is attached to the product names of all basic care products.

This indicates that they are recognized as "quasi-drugs" with a certain concentration of active ingredients.

We want you to feel the effectiveness in the basic steps you continue every day.

These are 5 items born from that wish.

Additionally, Manavis Cosmetics uniquely incorporates a pack, generally considered a special item, into its basic care, emphasizing the importance of daily care.

Product Introduction

・Manavis Medicated Skin Wash Tube Type

Washes gently with a soft lather while retaining moisture.

An amino acid-based, weakly acidic gel soap.

At bath time, at the end of the day.

It's a moment to free your mind and body. While lathering, recall the day's happy events, imagine an exciting tomorrow, or simply clear your mind.

Once you have a fluffy, elastic lather, gently roll it over your face and body.

It washes away dirt and excess sebum while leaving the necessary moisture. Of course, it can also be used for morning face washing.

Suggested Retail Price: ¥5,500 (tax included)

Contents: Medicated soap: 150g

Tube type: 155g

Details here: https://manavis.store/collections/basic/products/018

・Manavis Medicated Skin Wash Half Size (Tube)

To make Manavis Cosmetics' iconic skin wash more accessible,

we offer a half-size version.

Suggested Retail Price: ¥2,970 (tax included)

Contents: 75g

Details here: https://manavis.store/collections/basic/products/181

・Manavis Medicated Skin Mask Tube Type

Covers freshly washed bare skin,

moisturizing and smoothing.

A washable, soft cream-like pack.

For example, after bathing, even when you're relaxing and breathing a sigh of relief, moisture is rapidly lost from your bare skin. In-bath care is a way to avoid rushing to moisturize after showering. Apply the pack immediately to freshly washed skin. Leave on for 3-5 minutes, then rinse off. By moisturizing every corner of the stratum corneum, it supports turnover. It can be used not only on the face and décolleté but also for exfoliating elbows, knees, and heels.

Suggested Retail Price: ¥5,500 (tax included)

Contents: Pack jar type: 120g

Tube type: 125g

Details here: https://manavis.store/collections/basic/products/028

・Manavis Medicated Skin Mask Half Size (Tube)

To make Manavis Cosmetics' iconic skin mask more accessible,

we offer a half-size version.

Suggested Retail Price: ¥2,970 (tax included)

Contents: 60g

Details here: https://manavis.store/collections/basic/products/182

・Wash/Mask Half Size Set (Tube Container)

To make Manavis Cosmetics' iconic skin wash and skin mask more accessible,

we offer a half-size set.

Suggested Retail Price: ¥5,940 (tax included)

Contents: Manavis Medicated Skin Wash Half Size (Tube) Medicated Soap: 75g

Manavis Medicated Skin Mask Half Size (Tube) Pack: 60g

Details here: https://manavis.store/collections/basic/products/1051

・Manavis Medicated Emollient Lotion EX

Makes bare skin after washing even more fresh.

A mist-type lotion that blends comfortably with fine mist and refines texture.

Gently mist onto freshly washed bare skin. Blend with your palms to feel the refreshing moisture. By refining the texture, it helps subsequent moisturizing ingredients to absorb better. Mist anytime you feel the air conditioner's breeze or want to refresh your mood. For dry seasons or after strong sun exposure, use with a moisture sheet for intensive care.

Suggested Retail Price: ¥5,500 (tax included)

Contents: 100mL

Details here: https://manavis.store/collections/basic/products/103

・Manavis Medicated Restore Gel EXc

Lightweight yet moisturizing.

An emulsion that balances moisture and oil.

Also contains the whitening active ingredient tranexamic acid.

It delivers necessary moisture to various skin types that are generally lacking in moisture or oil, or are partially oily or dry, and calms them. Furthermore, the whitening active ingredient tranexamic acid inhibits the signals for melanin production. This is an emulsion that achieves both moisturizing and whitening in one step. If you prefer a more refreshing whitening product, try Medicated Whitening Essence EX.

Whitening: Suppresses melanin production and prevents spots and freckles.

Suggested Retail Price (Set of refill and dedicated bottle): ¥6,000 (tax included)

Contents: 33g

*Bottle sold separately ¥600 (tax included)

Details here: https://manavis.store/collections/all/products/1010

・Manavis Medicated Wrinkle Gel

Rich yet non-sticky.

A cream that envelops with a smooth veil to lock in moisture.

After layering toner, serum, emulsion, etc., like a mille-feuille to deliver moisturizing ingredients to every corner of the stratum corneum, it further seals it in with a veil of moisture. The cream plays this final role. For dry areas like the eyes and mouth, apply in small amounts, pressing gently. Use any remaining product on your fingertips for neck care. The reason it feels rich yet not heavy is thanks to its gel-cream texture.

Suggested Retail Price (Set of refill and reusable jar container): ¥5,900 (tax included)

Contents: 30g

*Reusable jar container sold separately ¥400 (tax included)

Details here: https://manavis.store/collections/all/products/1080

・Manavis Skin Cleansing Oil

Cleansing oil primarily composed of plant-derived oils gentle on the skin.

It effectively lifts makeup and impurities while gently caring for the skin.

Transform your daily cleansing into a luxurious skincare experience.

This cleansing oil is committed to both effective cleansing power and gentleness on the skin.

Using "Macadamia Seed Oil," also found in skincare products, it lifts makeup and impurities gently without burdening the skin. It effectively removes everything from heavy to light makeup, while containing sufficient moisturizing ingredients to prevent post-wash tightness, thus maintaining skin's moisture.

It does not cause the tightness often experienced after using cleansing oils, leaving the skin smooth and supple. Washing with "Manavis Medicated Skin Wash" afterwards further enhances the feeling of moisture. The scent is a simple, natural blend of refreshing geranium, fresh kabosu, and bergamot.

Suggested Retail Price: ¥2,970 (tax included)

Contents: 150ml

Details here: https://manavis.store/collections/all/products/1044

Manavis Cosmetics Co., Ltd.: https://www.manavis-cosme.co.jp/

Inquiries URL: https://www.manavis-cosme.co.jp/web/#/contact

Official Instagram: https://www.instagram.com/manaviscosme/

Official TikTok: https://www.tiktok.com/@manaviscosme

Official X: https://x.com/manaviscosme

Official YouTube: https://www.youtube.com/@manaviscosme.

Official note: https://note.com/manavis_cosme

Survey Overview: Survey on "Interest in Popular Skincare Ingredients and Choosing Basic Skincare That 'Suits My Skin'"

【Survey Period】June 18, 2026 (Thu) - June 19, 2026 (Fri)

【Survey Method】Internet survey conducted by PRIZMA (https://www.prizma-link.com/press)

【Number of Respondents】1,014 people

【Survey Target】Monitors who responded that they are interested in beauty and skincare at the time of survey response (women aged 20-40)

【Survey Source】Manavis Cosmetics Co., Ltd. (https://www.manavis-cosme.co.jp/)

【Monitor Provider】Sakurisa