A survey by Mirai Project shows awareness of 'Care Beauty'—beauty services for the elderly—has surged to 34.5% among the Japanese public. Over 50% of medical and care professionals recognize the term. These services, including nail care and makeup, aim to improve seniors' QOL and mental well-being. With annual users reaching 30,000 and upcoming legal revisions in 2026 expected to lower barriers for visiting beauty services, 'Care Beautist' is gaining recognition as an essential profession in modern care.

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  • Source: PR TIMES
  • Category: News