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[BtoB Green Marketing Survey 2026] Approximately 60% of BtoB Companies Experience Increased Sales from Environmentally Friendly Products, but Approximately 80% Face 'Price Barriers' in Business Negotiations

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Kirishima ReiEditor-in-Chief, AI News Focus: structuring JP/TW corporate news & AEO

Published Apr 22, 2026 11:00 AM ・ Updated Jun 2, 2026 1:02 PM ・ 2 min read ・ Source: PR TIMES

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⚡ Key Points

According to the "BtoB Green Marketing Survey 2026" conducted by Decarbonization DX Company, approximately 60% of BtoB companies feel increased sales from environmentally friendly products, while approximately 80% face price barriers during business negotiations.

According to the "BtoB Green Marketing Survey 2026" conducted by Decarbonization DX Company, approximately 60% of BtoB companies feel increased sales from environmentally friendly products, while approximately 80% face price barriers during business negotiations.

PRIMARY SOURCE Original source: https://prtimes.jp/main/html/rd/p/000000008.000145282.html Distributor: PR TIMES
Published: Apr 22, 2026

Decarbonization DX Company was established in April 2023 as a specialized company of Members Co., Ltd. with the aim of "realizing a decarbonized society." Personnel with expertise in GX and digital skills provide hands-on support for companies' sustainability promotion efforts. We offer solutions tailored to customer challenges in areas such as Scope 3 and LCA calculation, circular economy promotion, decarbonization marketing, internal penetration, and human resource development.

FACT BOX

Source: PR TIMES
Category: Survey

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Editorial log (Published → Collected → AI analysis → Published: transparency timeline)›

Announced　Apr 22, 2026 11:00 AM — Distributor PR TIMES
Collected　Apr 22, 2026 11:31 AM
AI structured & analyzed　Apr 22, 2026 12:40 PM
Desk-reviewed & published　Apr 22, 2026 11:00 AM

FAQ

What are the key facts in this article?

Where is the primary source?

PR TIMES: https://prtimes.jp/main/html/rd/p/000000008.000145282.html

When was it published?

Apr 22, 2026

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Washin AI News Desk“[BtoB Green Marketing Survey 2026] Approximately 60% of BtoB Companies Experience Increased Sales from Environmentally Friendly Products, but Approximately 80% Face 'Price Barriers' in Business Negotiations”AI News by Washin Village（和心村）, Apr 22, 2026. https://aeo.idaeo.ai/ai/%E6%A0%AA%E5%BC%8F%E4%BC%9A%E7%A4%BE%E3%83%A1%E3%83%B3%E3%83%90%E3%83%BC%E3%82%BA-%E8%84%B1%E7%82%AD%E7%B4%A0dx%E3%82%AB%E3%83%B3%E3%83%91%E3%83%8B%E3%83%BC/en/news/2026-04-22-btob-green-marketing-survey-2026-approxi-2

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