According to the "BtoB Green Marketing Survey 2026" conducted by Decarbonization DX Company, approximately 60% of BtoB companies feel increased sales from environmentally friendly products, while approximately 80% face price barriers during business negotiations.
Decarbonization DX Company was established in April 2023 as a specialized company of Members Co., Ltd. with the aim of "realizing a decarbonized society." Personnel with expertise in GX and digital skills provide hands-on support for companies' sustainability promotion efforts. We offer solutions tailored to customer challenges in areas such as Scope 3 and LCA calculation, circular economy promotion, decarbonization marketing, internal penetration, and human resource development.
FACT BOX
- Source: PR TIMES
- Category: Survey
FAQ
What is the approximate proportion of BtoB companies that reported increased sales due to environmentally friendly products according to the 2026 Green Marketing Survey?
Approximately 60 percent of BtoB companies experienced increased sales from environmentally friendly products, as reported in the 2026 BtoB Green Marketing Survey.
What percentage of BtoB firms indicated that price barriers significantly affect their business negotiations according to the 2026 survey?
Approximately 80 percent of BtoB firms reported facing price barriers that hinder business negotiations, as highlighted in the 2026 BtoB Green Marketing Survey.
When was Decarbonization DX Company founded, and which parent company does it specialize as a subsidiary of?
Decarbonization DX Company was established in April 2023 as a specialized subsidiary of Members Co., Ltd., focusing on realizing a decarbonized society.
What areas of sustainability support does Decarbonization DX Company provide to its customers, as mentioned in the article?
The company offers tailored solutions in Scope 3 and Life Cycle Assessment calculation, circular economy promotion, decarbonization marketing, internal penetration, and human resource development, leveraging GX expertise and digital skills.
Which specific expertise do the personnel at Decarbonization DX Company possess that enables them to assist companies with sustainability promotion efforts?
Personnel at Decarbonization DX Company possess expertise in GX (green transformation) and digital skills, allowing them to provide hands‑on support for companies' sustainability promotion initiatives.