Yamashita, a provider of rental nursing care products, exhibits at "CHINA AID 2026," China's largest nursing care and welfare exhibition

Yamashita Co., Ltd. (Headquarters: Shimada City, Shizuoka Prefecture, President and CEO: Kazuhiro Yamashita, hereinafter "Yamashita"), a provider of rental nursing care products and welfare equipment, exhibited at "CHINA AID 2026 (Shanghai International Welfare Expo)" (June 4 (Thu) - 6 (Fri), 2026), China's largest nursing care and welfare exhibition held in Shanghai, China.

This marks Yamashita's sixth participation. This time, themed around a "Silver Life Experience Hall," the company showcased nursing care products across the categories of "Clothing, Food, Housing, Mobility, Health, and AI." In collaboration with 12 Japanese nursing care-related companies, including Umios (formerly Maruha Nichiro), Earth Corporation, and Wellファン, Yamashita introduced Japanese-style nursing care services and products. During the exhibition, many government officials and media representatives visited, and approximately 100 franchise (FC) business negotiations took place, indicating a high level of interest in Japanese-style nursing care services in the Chinese market.

The exhibition booth, "Sangetsurinshu Silver Life Experience Hall," was bustling with many visitors.

Responding to the growing need for hands-on experiences and in-person consultations

China, like Japan, has entered an aging society, and the "Silver Economy" is positioned as a national strategy, with various related policies being introduced to revitalize it. In this context, Yamashita (Shanghai) Eldercare Services Co., Ltd. established a joint venture with Wellファン Co., Ltd., a major domestic wholesaler of nursing care products, in November 2025. This new company began importing and selling Japanese nursing care products and engaging in e-commerce business.

Traditionally, online sales have been the mainstream for nursing care products in China. However, in recent years, the recognition that hands-on experience and assessment (where specialized staff evaluate the user's physical condition, living environment, and care needs to propose optimal nursing care products) are important has spread, leading to increased demand for physical retail stores.

As a new initiative in February 2026, Yamashita collaborated with the local subsidiary of Ito-Yokado Co., Ltd. to open a 200-square-meter retail store, "Sangetsurinshu Silver Life Experience Hall," on the 4th floor of the Ito-Yokado Shuangnan store in Chengdu. This facility provides a space to see and touch major Japanese nursing care products, offers explanations of their functions, allows visitors to experience their use, and provides consultations.

Against this backdrop, this year's exhibition featured nursing care products across the categories of "Clothing, Food, Housing, Mobility, Health, and AI," themed around the Silver Life Experience Hall.

12 Japanese companies exhibited in collaboration with Yamashita's booth

A total of 12 Japanese companies exhibited in collaboration with Yamashita's booth, "Sangetsurinshu Silver Life Experience Hall" (company names listed below). In addition to showcasing reputable Japanese nursing care products such as electric nursing beds, electric wheelchairs, and manual wheelchairs, the exhibition also included displays on home modifications and rentals. During the event, numerous government officials and media representatives visited, and approximately 100 franchise (FC) business negotiations were held, demonstrating a strong interest in Japanese-style nursing care services within the Chinese market.

- Collaborating Exhibitors (12 companies): Earth Corporation, Atam Giken Inc., Arata Corporation, Wellファン Co., Ltd., Umios Co., Ltd. (formerly Maruha Nichiro), ERECTA Inc., Kawamura Cycle Co., Ltd., Kowa Seisakusho Co., Ltd., Shima Seisakusho Co., Ltd., FUJI Corporation, PLAZ Co., Ltd., Marianne Co., Ltd. (in Japanese syllabary order)

5 stores opened in addition to Chengdu, including in Shanghai and Wuxi

"Sangetsurinshu Silver Life Experience Hall" stores have been opened not only in Chengdu but also in Shanghai, Wuxi, and Zhejiang Province, bringing the total to 6 stores* (as of July 8, 2026). Among these, the Zhejiang Shaoxing store is an FC store, and plans are underway to expand the FC network further.

*Chengdu Main Store, Chengdu Ito-Yokado Store, Shanghai Silver Life Convenience Store, Shanghai Wanhui Plaza Store, Silver Life Mall Wuxi Jiangxi Store, Zhejiang Shaoxing Store (FC Store)

Chengdu Ito-Yokado Store Zhejiang Shaoxing Store (FC Store)

Yamashita's expansion in China

Yamashita has been operating a rental business for nursing care products and welfare equipment since 1986, before the nursing care insurance system began in Japan. Currently, it operates over 80 locations nationwide, making it a leading provider of rental nursing care products. Leveraging its expertise in product management, hygiene control, user assessment, and delivery/collection cultivated in Japan, Yamashita is working to establish a home care infrastructure in China.

Since starting its business in Shanghai in 2020, Yamashita has been involved in rental of nursing care products, nursing care renovations, and showroom operations. In 2024, it established "Yamashita (Shanghai) Eldercare Services Co., Ltd." to oversee its Chinese operations. In 2025, it jointly established "Yamashita Weilefan (Shanghai) Industrial Development Co., Ltd." with Wellファン Co., Ltd., a major nursing care product wholesaler, to engage in the sales business of nursing care products in China. By leveraging its network with Japanese manufacturers, Yamashita is promoting the adoption of Japanese-style nursing care services in the Chinese market.

Furthermore, in 2025, it established "Yamashita Fushi (Chengdu) Health Management Co., Ltd." in Chengdu, Sichuan Province, and participated in a pilot project for welfare equipment rental services conducted by the Sichuan Provincial Civil Affairs Bureau, accelerating its business development in the Chinese market.

In February 2026, as part of the initiatives of Yamashita Weilefan (Shanghai) Industrial Development Co., Ltd., Yamashita began developing its nursing care product sales stores, "Sangetsurinshu." Currently, it operates 6 stores nationwide (Chengdu Main Store, Chengdu Ito-Yokado Store, Shanghai Silver Life Convenience Store, Shanghai Wanhui Plaza Store, Silver Life Mall Wuxi Jiangxi Store, and Zhejiang Shaoxing Store).

About Yamashita Co., Ltd.

Since its founding in 1963, Yamashita has upheld the corporate philosophy of "Living Rightly, Living Richly" and has established a leading position in the industry through its linen supply and nursing care product rental/sales businesses. With the strength of creating a virtuous cycle that mutually enhances job satisfaction for all employees and customer experience value, Yamashita aims for sales of 85 billion yen by 2030. The company is also focusing on DX, improving service quality and productivity through the integration of existing businesses and technology, while expanding into adjacent business areas and overseas markets. By challenging industry consolidation and value enhancement, Yamashita aims for discontinuous growth and a sales target of 1 trillion yen by 2050.

(Company Overview)

Location: Headquarters: 737 Nakagawa, Shimada City, Shizuoka Prefecture

Tokyo Headquarters: 8th Floor, Shinagawa Intercity Tower C, 2-15-3 Konan, Minato-ku, Tokyo

Established: March 6, 1963

Representative: Kazuhiro Yamashita, President and CEO

Business Activities: Rental and sales of welfare equipment, linen supply business, etc.

Sales: 37.32 billion yen (Fiscal Year Ending March 2026)

Number of Employees: 2,979 (As of the end of March 2026)

"Yamashita" Corporate Site: https://www.yco.co.jp/

Hotel Linen Supply by Yamashita: https://www.yco.co.jp/hotel/

Nursing Care Products and Welfare Equipment Information Site "Yamashita Sukukita": https://www.ycota.jp/

Comprehensive Mail Order Site for Nursing Care Products and Welfare Equipment "Yamashita Online Store": https://caretaro.com/

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