Yutoria Inc. Raises Funds from Saitama Resona Startup Support Fund for Global Expansion of "Daruma Culture"

Yutoria Inc. (Headquarters: Nakano-ku, Tokyo; Representative Director: Yosuke Iwai) is pleased to announce that it has successfully raised funds through a third-party allotment of shares with Saitama Resona Startup Support Fund (Saitama Resona Startup Support Investment Business Limited Partnership) as the underwriter.

Through this funding, we will further strengthen product development, supply systems, sales channels, and media outreach, aiming to grow Japanese culture and traditional crafts into brands that reach the world.

Background of Funding

In recent years, interest in Japanese culture and traditional crafts has been growing both domestically and internationally. However, systems for commercializing, disseminating, and selling the techniques and narratives held by artisans and workshops in line with the modern market are still not fully established.

Our company views daruma as a symbolic product of Japanese culture and aims to create new markets by re-editing it as a brand that can be developed for art, gifts, interiors, corporate demand, and overseas markets.

With this funding, we will strengthen product development, supply systems, sales channels such as e-commerce, POPUP stores, and wholesale, as well as overseas outreach, to grow daruma culture into a modern cultural industry.

About YOHΛKU TOKYO

YOHΛKU TOKYO is a Tokyo-based daruma brand with the concept of "A new daruma story dwelling in the blank space."

While respecting tradition, we plan and sell new daruma that harmonize with modern lifestyles, such as Japanese modern, art, and gifts.

The first product is scheduled to be released at the end of July 2026.

Custom-Made Daruma Production Service for Corporations "YOHΛKU TOKYO for Biz"

Shape your company's story into a daruma.

YOHΛKU TOKYO for Biz is a custom-made daruma production service that shapes the aspirations and stories of each company based on their corporate philosophy, brand colors, and logos.

It can be used as a symbol to decorate corporate entrances and offices, visualizing the brand's worldview and philosophy, and as an object for employees to share goals and aspirations.

It is also offered as a product symbolizing corporate milestones such as anniversary celebrations, founding anniversaries, new business launches, internal awards, and gifts to business partners.

For estimates and inquiries, click here.

Japan's First Daruma Specialty Media "Daruma Times"

"Daruma Times" is Japan's first media specializing in daruma, conveying the charm of daruma culture. In conjunction with our brand business, we are expanding the new value of daruma from both cultural dissemination and market creation perspectives.

Daruma Times here.

Future Development

Through this funding, we will accelerate the creation of a brand that delivers Japanese daruma culture to the world by strengthening product development, production and supply systems, expanding sales channels such as e-commerce, POPUP stores, and wholesale, and advancing into overseas markets.

Representative's Comment

Yutoria Inc. Representative Director, Yosuke Iwai

Daruma are familiar lucky charms for Japanese people, yet I feel that their cultural background and appeal as artistic creations have not yet been fully conveyed to modern life and overseas markets.

At YOHΛKU TOKYO, we aim to expand the "blank space" inherent in daruma into art, design, gifts, and interiors, and to foster Japanese daruma culture into an icon symbolizing the modern cultural industry.

Investor Comment

Saitama Resona Startup Support Investment Business Limited Partnership GP PE&HR Inc. Representative Director, Ryojiro Yamamoto

https://pehr.jp

I met Mr. Iwai at a networking event for the founding members of a previous investee company that successfully achieved an M&A. The following week, on a holiday, I heard about his business in detail at an izakaya in Yotsuya. As soon as he sat down, he said, "I apologize for only knowing cheap places," which was a perfect opening line for an entrepreneur seeking funding. Although he dropped out of Sophia University and is on his second venture (his first was in the matcha business), he must be familiar with the Yotsuya area, but I felt he was dedicated to business without being distracted by youthful pursuits. On the other hand, I initially couldn't understand the business itself at all, thinking, "Daruma is a venture company???" However, inspired by his persistent passion, I was the one who spoke the loudest in the final investment decision meeting, advocating for the potential of daruma. I look forward to seeing Saitama's traditional daruma cross the seas and be loved by many people from different cultures.

Company Overview

Company Name: Yutoria Inc. Location: Nakano-ku, Tokyo Representative: Yosuke Iwai, Representative Director Business Activities: Planning and sales of the daruma brand "YOHΛKU TOKYO," operation of daruma-related media, planning and production of original corporate daruma. Operated Media: Daruma Times Brand: YOHΛKU TOKYO

instagram: https://www.instagram.com/yohaku_tokyo.jp/ Company Homepage: https://yutoria-inc.jp/ Inquiries: [email protected] Phone Number: 03-6822-4458

Inquiries Regarding This Matter

Yutoria Inc. Contact: Yosuke Iwai E-mail: [email protected]

Phone Number: 03-6822-4458 URL: https://yutoria-inc.jp/