Business Partnership with Food Waste Reduction App 'Let'

Live Commerce Inc. (Headquarters: 4-15-1 Akasaka, Minato-ku, Tokyo; CEO: Yuuki Mori; hereinafter "the Company") has entered into a business partnership with Let Inc. (Headquarters: Minato-ku, Tokyo; CEO: Koyo Sato; hereinafter "Let Operator"), the operator of Japan's largest food waste reduction app, 'Let (Retto)'. Through this partnership, the two companies will jointly provide support for shops listed on Let, including onboarding to TikTok Shop and marketing support utilizing live streaming and short-form videos, to help boost sales for these merchants.

The Company is a specialized business supporting end-to-end operations on TikTok Shop, from store setup and management to live streaming and influencer strategies. As a subsidiary of Vector Co., Ltd. (listed on the Tokyo Stock Exchange Prime Market), it has accumulated operational expertise since the early days of TikTok Shop's launch in Japan. Let (Retto) is Japan's largest platform dedicated to reducing food waste, connecting producers, manufacturers, and retailers with consumers by enabling the sale of surplus inventory and seasonal goods. With growing public awareness of environmental issues and SDGs, both the number of merchants and users on the platform continue to expand. By combining their respective strengths, the two companies aim to establish TikTok Shop as a new sales channel for Let merchants and further support their business growth.

Background of the Partnership

TikTok Shop is rapidly growing as a new commerce model known as 'Discovery Commerce,' integrating short-form videos and live streaming with e-commerce. This format fosters a new type of consumer behavior that blends entertainment with high-engagement shopping experiences.

Meanwhile, Let (Retto) serves as Japan's largest platform for food waste reduction, connecting merchants such as producers, manufacturers, and retailers with consumers. With increasing societal interest in SDGs and environmental sustainability, both the number of merchants and users on the platform are growing. Many shops are actively seeking new sales channels to expand their reach.

Live Commerce Inc. specializes in one-stop support for TikTok Shop operations. To help Let-listed shops grow their sales through this emerging sales channel, the two companies have established this partnership by combining their expertise.

Partnership Details

Under this partnership, the following support services will be jointly provided to shops listed on Let:

- Store setup support on TikTok Shop (account creation, product listing, review compliance)

- Planning, production, and operational support for live streaming

- Product promotion support using short-form videos

- Influencer casting support

- End-to-end operational management, performance measurement, and sales management for TikTok Shop

There is strong synergy between the products offered by Let-listed shops—such as food, daily necessities, and household goods—and TikTok Shop. By leveraging live demonstrations and high-impact content, the partnership aims to achieve both sales channel expansion and new customer acquisition.

Future Outlook

Moving forward, through this partnership, the Company will support increased sales for Let shops on TikTok Shop while also contributing to solving the social issue of food waste. Live Commerce Inc. will continue to expand its live commerce business and create innovative shopping experiences.

【About Let (Retto)】

Service Name: Let (Retto)

Overview: Japan's largest platform aimed at reducing food waste. It enables producers, manufacturers, and retailers to list surplus inventory and seasonal items, connecting them with consumers. With rising awareness of SDGs, both user and merchant numbers are growing.

URL: https://let.jp/apps/top/

【Company Overview: Live Commerce Inc.】

Company Name: Live Commerce Inc.

Headquarters: 17F, Akasaka Garden City, 4-15-1 Akasaka, Minato-ku, Tokyo 107-0052

Established: April 2025

Representative: CEO Yuuki Mori

Business Activities: TikTok Shop operations, live commerce, talent casting, cross-border e-commerce

URL: https://live-commerce.co.jp/