Lafool Inc. (Headquarters: Chuo-ku, Tokyo, Representative Director and President: Keita Yui, hereinafter referred to as Lafool) is pleased to announce that Asami Maki, Executive Officer of Lafool, will speak at the "Employee Development Session" of the Noroshi Summit 2026 business summit (to be held on Thursday, July 16, 2026, at Bellesalle Shiodome).

Relying on recruitment alone, creating an organization where existing employees grow and stay

Due to the decreasing working-age population, companies are facing increasing difficulties in recruitment. In a seller's market, job-hopping has become common, and according to a survey by the Ministry of Health, Labour and Welfare, the turnover rate within three years of employment for new college graduates is 33.8% (Source: Ministry of Health, Labour and Welfare "Employment Status of New College Graduates (March 2024 Graduates)"). In today's environment where reliance on recruitment is difficult, what is required of companies is to improve the productivity and sense of fulfillment of existing employees, and to create an organization where people grow and stay.

In particular, local companies are facing the additional challenge of young people moving to urban areas, making the securing and retention of human resources a top management priority. Lafool, with the vision of "Making all work well-being," has been providing the organizational improvement tool "Lafool Survey" to over 2,300 companies as part of its Mental Data Tech® business, supporting the visualization and improvement of the state of employees and organizations.

In this session, local business owners who are directly involved in human resource issues and experts with solutions for organizations and human resources will gather to discuss how to address the improvement of employee productivity and sense of fulfillment.

For details: Apply here

Overview of Noroshi Summit 2026

Under the theme of "Proving the Value of Japan," this business summit connects local entrepreneurs with innovation, funding, and human resources from urban areas. In addition to pitches by local entrepreneurs, sessions will be held on management challenges faced by local companies, such as human resources, products, and funding, providing a venue for exchange between urban and local business owners.

Item Content Event Name Noroshi Summit 2026 Organizer Noroshi Inc. Date Thursday, July 16, 2026, 11:00 AM - 8:00 PM Venue Bellesalle Shiodome (8-21-1 Ginza, Chuo-ku, Tokyo, Sumitomo Realty & Development Shiodome Hamarikyu Building) Target Audience Business owners, executives, CXOs, executive officers, venture capital firms, financial institutions, government agencies, and local government officials, etc. Official Website https://summit2026.noroshi2024.co.jp/

Overview of "Employee Development Session"

Item Content Session Name Employee Development Session (Panel Discussion) Date Thursday, July 16, 2026, 1:10 PM - 1:55 PM Venue Bellesalle Shiodome 2F STAGE A Theme Addressing recruitment difficulties due to a decreasing working-age population and worsening turnover rates in a seller's market. How should companies address and solve the challenges of improving employee productivity and sense of fulfillment? For details / To apply Speakers Asami Maki (Executive Officer, Lafool Inc.) Masahiko Yasuda (Representative Director, We Are The People Inc.) Teizo Narumi (Representative Director and CEO, glafit Inc.) Shigeru Kondo (Representative Director and CEO, Kokopelli Inc.) Speaker Profiles Asami Maki (Maki Asami) | Executive Officer, Well-Being Business Department, Lafool Inc. After working at an advertising agency upon graduation, she joined the human resources company of the Recruit Group in 2012. She has extensive experience in sales, career advising, business planning, design, and business development. In October 2019, she joined Lafool Inc., where she launched the Inside Sales Team and served as the Promotion and Marketing Manager before being appointed as an Executive Officer in December 2022. She currently heads the Well-Being Business Department, overseeing promotion, sales, and customer success, and also serves as an organizational improvement advisor and training instructor for client companies. She is an ISO30414 Lead Consultant/Assessor.

About Lafool

Lafool, with the vision of "Making all work well-being," is a leading company in the Mental Data Tech® business, providing the organizational survey "Lafool Survey" to over 2,300 companies. In recent years, it has also provided products such as the recruitment aptitude test "Tekikaku" and the management support solution "Lafool Management," as well as human resources consulting solutions. Based on over 300 million pieces of data, Lafool supports corporate human capital management and well-being management to contribute to the improvement of organizational performance.

・Company Name: Lafool Inc. ・Headquarters Location: 7F, Nisshin Building, 2-9-5 Kagachomachi, Nihonbashi, Chuo-ku, Tokyo 103-0025 ・Established: November 30, 2011 ・Representative: Keita Yui, Representative Director and President ・Business Content: Mental Data Tech® Business (development and operation of Lafool Survey), Recruitment Support Business (development and operation of Tekikaku), Daycare Business ・URL: https://corp.lafool.co.jp/

About Lafool Survey (https://survey.lafool.jp/)

Lafool Survey is an organizational improvement tool that comprehensively investigates the state of employees and organizations, visualizing not only surface-level results but also the underlying "factors" of issues. By correctly understanding these factors, it becomes possible to plan optimal measures and execute improvement cycles, leading to the prevention of turnover and the improvement of engagement. With over 2,300 companies having introduced the survey, Lafool promotes the realization of human capital management and well-being management, contributing to the enhancement of corporate value.

About Tekikaku (https://tekikaku.lafool.jp/)

This aptitude test tool determines the retention rate and activity level of recruitment candidates based on their match with the company's organizational culture. It prevents recruitment mismatches, early turnover, and low performance, visualizing whether the candidate is the "necessary human resource" for the target organization, and contributes to the improvement of organizational strength. The service calculates the match degree for both employees working at the company and recruitment candidates, solving the challenges of human resource shortages and early turnover, and supporting the realization of human capital management.

About Lafool Management (https://corp.lafool.co.jp/service/lafool-management/)

This management support solution visualizes the "perception gap" between managers and members, helping to move away from intuitive guidance. By using objective data and AI, along with accompaniment support, it promotes behavioral changes in managers, maximizing the autonomy of human resources and the collective efficacy of the organization.

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