LoveCharacter Inc. announced that its romance diagnostic content, 'Mote Type Diagnosis 16,' released as an official collaboration with the ABEMA original romance reality show 'Love Power Kingdom 2,' has reached the following milestones within approximately two months of release:
PV: 3 million Active Users: 1.3 million
As a result, the company successfully generated a significant influx of new viewers to the program.
'Mote Type Diagnosis 16' is not a typical compatibility quiz focused on post-relationship dynamics, but rather a romance diagnostic content that focuses on 'how to bridge the gap,' or romance approaches. Linking with the romance patterns depicted in the ABEMA reality show 'Love Power Kingdom 2'—such as negotiation, psychological warfare, methods of getting closer, and expressing charm—it classifies the user's own romantic approach into 16 types.
This initiative emphasized a design that encourages users to share their diagnostic results on social media. By incorporating features such as the release of 16 cast members' results, shareable result cards, type comparisons among users, and checking alignment with cast members, the design successfully triggered organic UGC (user-generated content) on social media, such as users posting their own types and comparing results with friends, thereby creating a structure where program discussion and traffic to the diagnostic site mutually reinforced each other.
Moving forward, the company will continue to deploy marketing support that naturally spreads the appeal of IPs, brands, and products through diagnostic experiences that users can personally identify with and feel motivated to share.
Overview of Results Name: Mote Type Diagnosis 16 Diagnostic Site URL: https://lovecharacter64.jp/motetype16 Release Date: February 5, 2026 Promotion Period: Approx. 2 months Collaboration: ABEMA Original Romance Reality Show 'Love Power Kingdom 2'
FACT BOX
- Source: PR TIMES
- Category: News
- Organizations: ABEMA