Richell Co., Ltd. (Headquarters: Toyama City, Toyama Prefecture; President and CEO: Chiyo Egimoto) has announced a full redesign of its baby product line, the 'TLI (hereinafter Try) Mag Series,' designed to encourage babies’ feelings of achievement, joy, and desire to try new things. The newly redesigned series will be rolled out gradually at baby specialty stores nationwide starting mid-June 2026. To commemorate the relaunch, Richell is also launching a monitor campaign on Instagram beginning June 15, where participants can share posts using the product.
TryMag R
Richell’s 'TryMag Series' includes a range of products that support lip training while helping babies master both straw drinking and cup drinking. With 'straw drinking,' babies can practice puckering their lips and sucking. With 'cup drinking,' they learn to keep their lips closed and position their tongue correctly. A baby’s first attempt at drinking is a small but meaningful challenge for parent and child. The new design retains the series’ ease of use while introducing cheerful colors and patterns that make every day more enjoyable—supporting babies through both successful and challenging moments, gently accompanying them toward their 'I did it!' milestones. A wide variety of designs allows parents to choose their favorite.
TryMag R Special Website
About the Try Series
The Try Series grows alongside babies, celebrating their 'I did it!' and 'I’m happy!' moments while inspiring the next 'I want to try!'
Product Details
Straw Drinking
Easy to grasp, nipple-like shape
Try Leak-Proof Wide Straw Mag R Price: ¥1,980 (tax included)
Capacity: 270mL, Max measurement capacity: 200mL
Recommended age: From around 5 months
Easy to suck, even for beginners
Try Leak-Proof Straw Mag R Price: ¥1,980 (tax included)
Capacity: 270mL, Max measurement capacity: 200mL
Recommended age: From around 7 months
Insulated mug ideal for hot weather and long outings
Try Leak-Proof Insulated Straw Mag R 300
Price: ¥4,510 (tax included)
Actual capacity: 300mL, Recommended usage capacity: 290mL
Recommended age: From around 7 months
Try Leak-Proof Insulated Straw Mag R 450
Price: ¥5,060 (tax included)
Actual capacity: 450mL, Recommended usage capacity: 430mL
Recommended age: From around 7 months
Cup Drinking
Cup Drinking Practice Cup Perfect for practicing cup drinking
Try Cup Drinking Practice Cup
Price: ¥1,210 (tax included)
Capacity: 130mL, Max measurement capacity: 100mL
Recommended age: From around 4 months
Cup Drinking Master Set R A complete set for practicing cup drinking at home or on the go
Try Cup Drinking Master Set R
Price: ¥2,530 (tax included)
Set includes: Easy-to-Drink Cup Mag R, Cup Drinking Practice Cup
Recommended age: From around 4 months
Easy-to-Drink Cup Mag R Easy to drink just by holding it in the mouth
Try Easy-to-Drink Cup Mag R
Price: ¥1,980 (tax included)
Capacity: 270mL, Max measurement capacity: 200mL
Recommended age: From around 8 months
Insulated mug ideal for hot weather and long outings
Try Easy-to-Drink Insulated Cup Mag R 300
Price: ¥4,510 (tax included)
Actual capacity: 300mL, Recommended usage capacity: 290mL
Recommended age: From around 8 months
Set for Choosing Drinking Style as Baby Grows
Try Mag Set R
Price: ¥3,630 (tax included)
Set includes: Leak-Proof Wide Straw Mag R, Easy-to-Drink Cup Mag Part R, Straw Drinking Spout, 1 straw
Recommended age: From around 5 months
[About the TryMag Redesign Commemoration Monitor Campaign]
To celebrate the relaunch, Richell is hosting a monitor campaign.
Product: Try Leak-Proof Straw Mag R
Winners: 25 in total
How to enter: Follow Richell Baby’s official Instagram account [@richell_baby_official_jp], then comment with your baby’s age and preferred design.
Deadline: June 30, 2026 (Tuesday), 23:59. For more details and terms, please visit Richell Baby’s official Instagram.
Richell Baby Official Instagram
Richell Official Web Shop
[Company Overview] Company Name: Richell Co., Ltd. Representative: President and CEO Chiyo Egimoto Headquarters: 136 Sakura-gi, Mizuhashi, Toyama City, Toyama 939-0592, Japan Corporate Website: https://www.richell.co.jp/
Lifestyle Information Site Richell Life+: https://www.richell.co.jp/lifeplus/
FACT BOX
- Source: PR TIMES
- Category: New Product