Map-Linked Photo Sharing Service 'PHOTO TRAIL' Officially Launched

LitCity Co., Ltd. (Headquarters: Okayama City, Okayama Prefecture) has officially launched the map-linked photo sharing service 'PHOTO TRAIL (Photo Trail)' on July 15, 2026.

PHOTO TRAIL is a service that combines photo submissions with location data, organizing and publishing submitted photos to promote visitor circulation, information dissemination, and data utilization. It can be widely used for photo contests, tourism circulation campaigns, hotel area guides, and more.

What is PHOTO TRAIL (Photo Trail)?

While social media and general photo submission campaigns often collect many photos, these tend to get lost after posting, and searching by location or content can be difficult.

With PHOTO TRAIL, submitted photos can be organized and published by spot or category. Visitors can search for photos by spot or category, and in campaigns using GPS functionality, they can select spots directly on a map and view photos submitted to those locations.

Additionally, each photo page displays spot information, and for photos with shared location data, a map showing the shooting location is also displayed. This allows users to check places of interest and easily plan visits to those locations.

Thus, by organizing, accumulating, and publishing submitted photos, PHOTO TRAIL functions not only as a 'submission site' but also as a 'photo viewing site' and 'information search site'.

Users can submit and view photos without logging in, enabling easy access without the need to install a dedicated app.

Flexible Use Across Various Scenarios

PHOTO TRAIL can be used in a wide range of initiatives that leverage photo submissions.

Photo Contests

Hotel Area Guides

Surrounding Photo Guides (e.g., train stations, roadside stations)

Beyond these, it can also be applied to tourism circulation campaigns, regional information dissemination, commercial facility promotions, and municipal promotions.

More Than Just Collecting Photos — Operational Utilization

PHOTO TRAIL includes a management function designed to accumulate, manage, and utilize submitted photos and data for operational purposes.

The admin panel allows users to check submission counts, publication status, number of submissions per spot, and submission trends by genre.

Understanding trends such as 'which spots are attracting attention' or 'what types of photos are being submitted most' helps in analyzing campaign results and planning future initiatives.

In addition to reviewing and managing photo publication (public/private), users can choose between participant-driven operation (where users submit photos) and administrator-driven operation (where only admins post), depending on the use case.

Submission data can be exported in CSV format, useful for post-event reporting and effectiveness evaluation. Submitted photos can also be downloaded from the admin panel for use on websites, social media, or as promotional materials.

Pricing (Excluding Tax)

Initial Cost: 0 yen

Monthly Usage Fee: From 35,000 yen (Minimum usage period: 3 months)

※ 10% discount for contracts of 12 months or longer

Future Plans

PHOTO TRAIL is scheduled to exhibit at 'Travel Solution Expo 2026' within Tourism Expo Japan 2026, to be held in September 2026.

Going forward, we will continue to enhance the service to support visitor circulation and information dissemination through photo submissions.

[PHOTO TRAIL Service Website]

https://phototrail.jp

[Contact]

LitCity Co., Ltd.

Planning & Development Department, PHOTO TRAIL Team

TEL: 086-237-3111

MAIL: [email protected]