Retra Inc. (Headquarters: Toshima-ku, Tokyo / Representative Director: Yutaka Yoshimoto) has launched "YadoSite," an official website creation service for accommodations. We create official websites that lead to direct bookings, specializing in the accommodation industry, including inns, vacation rentals, pensions, minpaku (private lodging), and guesthouses, starting from ¥49,800 (excluding tax) and in as little as 3 business days.

Official Website Creation Service "YadoSite" for Accommodations

[Development Story: The Birth of YadoSite]

Since its founding, Retra Inc. has worked with approximately 100 accommodations, supporting their customer acquisition efforts. Through this experience, we realized the importance of having an official website that "directly conveys the unique charm of each inn." Relying solely on platforms like social media and OTAs (Online Travel Agents) fails to capture the atmosphere and story of an inn, leading to accommodations that should be "destinations in themselves" being reduced to "just places to stay." Representative Director Yoshimoto has long felt this was a problem.

We want to create an official website that makes people think, "I want to stay here," and excitedly press the booking button, turning the inn itself into a "destination." However, even simple websites can cost ¥200,000 when commissioned to a production company, and elaborate ones often exceed ¥500,000. These are not insignificant amounts for inns operating on a per-night basis of tens of thousands of yen. To overcome this price barrier, Retra has brought website production entirely in-house and maximized efficiency, resulting in "YadoSite," which offers one-of-a-kind official websites at an accessible price.

We sincerely hope that this service reaches as many inns as possible, supports businesses that underpin Japanese tourism, and gently accompanies guests in creating irreplaceable "travel" memories. (Yutaka Yoshimoto, Representative Director, Retra Inc.)

YadoSite Development Story: Image

[Background: Commission Leakage Due to OTA Dependence and Undersold Inn Charms]

Many accommodations rely on bookings through social media, Google Maps, and OTAs (Online Travel Agents). However, OTA bookings incur commissions of 10-15% of the accommodation fee. For example, for bookings of ¥30,000 per night and 20 bookings per month, this amounts to an annual outflow of approximately ¥1,000,000 in costs. Furthermore, portal sites alone cannot fully convey the atmosphere and story of an inn, leading to the issue where accommodations that should be "destinations in themselves" are consumed as "just places to stay."

Image of Commission Leakage Due to OTA Dependence

Meanwhile, approximately 80% of accommodation searches are said to be from smartphones, and the first impression is made within seconds. If an accommodation lacks an official website, has an outdated one that's difficult to read on smartphones, or lacks a direct booking pathway, it won't lead to direct bookings even if it attracts traffic. Traditionally, commissioning an official website to a production company typically cost ¥200,000 for a simple one and over ¥500,000 for a more elaborate one, posing a significant initial burden for inns charging tens of thousands of yen per night.

[Features of "YadoSite"]

"YadoSite" offers official websites for accommodations at an accessible price by bringing website production entirely in-house and improving efficiency. Key features include:

- "Direct Booking Design" by Customer Acquisition Professionals: Based on support experience with approximately 100 inns, we build sites optimized for direct bookings.

- "Destination Inn" Design Reflecting Inn's Individuality: We create official websites that express the unique originality of the inn, making the visit itself the purpose.

- Standard SEO & LLMO Measures: Includes basic measures to be found through search engines (SEO), AI search (LLMO), and map search (MEO). Also supports JSON-LD structured data.

- Smartphone Optimization: Designs are optimized for viewing on smartphones, which are the primary means of accommodation searches.

Features of YadoSite - 4 Distinctive Points Compared to Other Production Services -

[Pricing and Plans]

Basic Plan (Official Website Production): From ¥49,800 (excl. tax) / From ¥54,780 (incl. tax). Single-page structure, delivery in as little as 3 business days. Includes top page production, facility introduction, room/facility information, access information, direct booking button installation, smartphone optimization, and JSON-LD structured data (quotations for page count/requirements. Domain acquisition and server costs are separate).

Main Options: Booking System Integration (widget embedding/transition design for Nepan!/TL-Lincoln/Beds24/STAYCOLLECTION, etc.) from +¥33,000, Multilingual Support (English, Chinese, Korean, etc.) from +¥22,000/language, Additional Pages from +¥11,000/page, Photo Shooting Support (separate quote), Operation/Update Support (from ¥5,500/month), etc. We clearly state from the beginning "what is included and what is an additional charge," with no opaque extra costs later.

[Production Flow (Shortest 3 Business Days)]

STEP 1 Free Consultation (via form/email. Diagnosis possible with just OTA URL)

→ STEP 2 Hearing (approx. 30 minutes online. Grasp inn's features and current booking pathway)

→ STEP 3 Structure & Design (Design site structure and worldview with an accommodation industry-specific framework)

→ STEP 4 Delivery & Launch (Preparation for launch in as little as 3 business days. Domain/booking engine integration support also provided)

→ STEP 5 Operation & Support (Continuous site operation with update support).

We provide ongoing support beyond launch, not just "build and finish."

[Supported Facilities]

We support a wide range of accommodations, including inns, vacation rentals, pensions, minpaku, and guesthouses, providing designs that align with the atmosphere and story of each establishment.

[Service Site]

https://yado-site.retra.jp/

[Company Profile]

Company Name: Retra Inc.

Official Website: https://retra.jp/

Representative: Yutaka Yoshimoto, Representative Director

Business Activities: Marketing support leading to bookings for accommodations and stores

FACT BOX

  • Source: PR TIMES
  • Category: サービス開始
  • Organizations: Beds24 / STAYCOLLECTION