Little Universe Inc. (headquartered in Tomigusuku City, Okinawa; CEO: Makoto Aikawa) will co-host, together with Okinawa Television Broadcasting Co., Ltd., a special event titled 'Sanrio Character Festival in Little Universe Okinawa' at its all-weather indoor park 'Little Universe OKINAWA' (Tomigusuku City, Okinawa) from Saturday, July 18, 2026, to Sunday, September 27, 2026.

This event will transform the indoor park 'Little Universe OKINAWA' (located on the 3rd floor of the Aquarium Building at Iias Okinawa Toyosaki) into an immersive Sanrio Puroland experience, featuring exhibitions and interactive content. The venue will include a striking photo spot with a giant boar balloon, digital activities that engage both mind and body for learning through play, the 'Puro Festival' game corner, and weekend/holiday-only character greetings—offering diverse entertainment for children and adults alike.

Background of the Event

In recent years, demand for experiential entertainment and family-friendly outings across three generations has been rising nationwide. With this collaboration, Little Universe Okinawa brings together the globally beloved Sanrio characters, transcending generations. Over the course of approximately two and a half months, including the summer vacation period, the park will deliver a unique entertainment experience rooted in the Sanrio character universe to local residents and inbound tourists visiting Okinawa.

3 Key Highlights of 'Sanrio Character Festival in Little Universe Okinawa'

1. Learn and Play Together: 'Attractions & Digital Theme Park'

An exhibition zone will showcase popular characters like Hello Kitty and the history of Sanrio Puroland. Additionally, the latest digital interactive activities will be introduced, creating an engaging environment where visitors of all ages—from young children to adults—can immerse themselves for hours.

2. Create Lasting Memories: 'Photo Spots & Puro Festival'

The venue will feature multiple exclusive photo spots, including a giant boar balloon and adorable character displays. The 'Puro Festival' will offer easy-to-join games for families, with guaranteed prizes, enhancing the festive atmosphere.

※ Puro Festival: Paid (500 yen per play)

3. Up-Close Encounters: 'Character Greeting Sessions'

Character greeting sessions with Sanrio characters will be held exclusively on weekends and holidays. The schedule will be available on the official website.

※ Character Greeting Ticket: 1,000 yen per session (tax included)

Event Overview

Event Name: Sanrio Character Festival in Little Universe Okinawa

Period: July 18 (Sat), 2026 – September 27 (Sun), 2026 ※ Open year-round

Location: Little Universe OKINAWA (3rd floor, Aquarium Building, Iias Okinawa Toyosaki)

Operating Hours: Weekdays 10:00–19:00 / Weekends & Holidays 10:00–19:00 (Last admission 30 minutes before closing)

Organizers: Little Universe Inc. and Okinawa Television Broadcasting Co., Ltd.

Admission Fees (tax included):

- Adults (18+): 1,800 yen - Teens (12–17): 1,300 yen - Children (3–11): 800 yen - Ages 2 and under: Free

※ Some paid content available within the venue.

※ Web tickets available via the official website.

Facility Overview

Little Universe OKINAWA

Address: 3-35 Toyosaki, Tomigusuku City, Okinawa 901-0225 (3rd floor, Aquarium Building, Iias Okinawa Toyosaki)

Operating Hours: Weekdays 10:00–19:00 / Weekends & Holidays 10:00–19:00 (Hours may vary during event period)

Closed: Open year-round

Official Website & SNS: ▷ Official HP ▷ Instagram ▷ X

Company Overview

Name: Little Universe Inc.

Address: 3-35 Toyosaki, Tomigusuku City, Okinawa 901-0225 (3rd floor, Aquarium Building, Iias Okinawa Toyosaki)

Representative: Makoto Aikawa

Business: Operation of Little Universe OKINAWA

URL: https://www.little-universe.com/

'Little Universe OKINAWA' is an all-weather indoor park offering a wide range of immersive experiences, including digital fortune-telling, traditional festival games like ring toss and shooting galleries, and immersive 360-degree Eisa dance performances. The park aims to create a vibrant space where families, friends, couples, tourists, and locals alike can come together with the Okinawan spirit of 'Icharibacho-dee'—'once you meet, we're family.'

FACT BOX

  • Source: PR TIMES
  • Category: Event
  • Products / services: Little Universe OKINAWA