CRM tool for physical stores "Relybit" newly equipped with web tracking function -- visualizing "store visits" from ads at an industry-leading level

Relybit enables repeater cultivation and performance-based revenue realization in one stop for ¥980 (tax included) per month with ¥0 initial cost.

This new function allows for end-to-end measurement from traffic to online ads and landing pages (LP) to actual store visits.

Industry Challenge: The "Beyond the Click" Was Unseen

With the evolution of digital advertising, metrics such as click counts, LP view counts, and conversion rates have become highly sophisticated. However, for physical store businesses such as chiropractic clinics, salons, and restaurants, there has been no industry-standard method to accurately grasp "the number of people who actually visited the store after seeing an ad."

Advertisers have been unable to prove "whether it truly leads to store visits," and advertising agencies have long faced the challenge of not being able to provide clients with quantitative reports stating "ads are generating store visit effects."

"It was clicked. But we don't know if they visited."

-- This has been the long-standing challenge for physical store advertising.

Relybit's Solution: Using LINE as a Bridge to Automatically Match LP Traffic and Store Visits

Relybit's web tracking function utilizes LINE authentication to create a system that links online touchpoints (LPs) with offline behavior (store visits) as the same user.

Specifically, measurement is performed through the following steps:

【STEP 1: Upon LP Visit】

When a user visiting an LP via an ad or social media taps the "Register with LINE" or "Reserve with LINE" button, LINE authentication is automatically activated. At this point, the "LINE User ID" and "Referrer (ref)" are recorded in the database.

【STEP 2: Upon Store Visit】

Later, when that user visits the physical store and scans a QR code, it is automatically matched with the data recorded in STEP 1, completing the record of "visited via LP."

Two Implementation Flows to Utilize Existing Reservation Channels As Is

This function allows you to choose between two implementation flows according to the store's business model.

Registration Flow (For stores using stamp cards/coupons)

Place a "Register Visit with LINE" button on the LP. When the user taps it, LINE authentication is completed, and a path back to the LP is displayed after registration. This can be used in conjunction with stamp card or coupon initiatives.

Reservation Flow (For reservation-based businesses)

Can be implemented with minimal changes to existing reservation forms or channels like Hot Pepper Beauty. After reservation completion, LINE authentication is automatically activated, and the user is redirected to a designated thank-you page. A key feature is the ability to add measurement functionality without changing the existing reservation system.

Measurement, Analysis, and Sharing Completed within the Management Screen

All of the following operations can be completed within the management screen:

Measurable Metrics

Details

Traffic Volume

Number of people who authenticated with LINE via LP

Store Visits

Number of people who actually visited the store among them

Visit Rate

Store Visits ÷ Traffic Volume (%)

Channel Comparison

Effect comparison by channel such as Instagram, Google, flyers, etc.

Daily Trends

Daily traffic and visit status

Measurement data can be shared with agencies and advertisers simply by issuing a view-only URL. No login or account creation is required, and it supports date range specification and CSV output. It can be invalidated at any time as needed.

To Advertising Agencies: You Can Now Report "Number of Store Visits" to Clients

Previously, advertising effect reports for physical store clients were limited to "click counts" and "CV counts." By introducing Relybit's web tracking function, you will be able to:

Present concrete numbers showing "X people visited from this ad."

Utilize visit rate data by channel and period directly in reporting materials.

Allow clients to check real-time numbers simply by sharing a view-only URL.

This will improve the proposal and explanation capabilities for physical store advertising. Please utilize this feature.

Pricing and Implementation

Relybit offers a simple single plan at ¥980 (tax included) per month, providing access to all functions, including the web tracking feature. There are no initial costs or contract lock-ins.

Monthly Fee: ¥980 (tax included) / store

Initial Cost: Free

Contract Lock-in: None (cancellable anytime)

Agency Inquiry Form

Store Registration Form

Company Profile

Company Name: Riribit Inc.

Representative: Yoshihei Imada, Representative Director

Business Activities: Web marketing business (ad operations, affiliate operations, LP production, etc.), SaaS business

Store Registration Form: https://relybit.co.jp/store-register.html

Other Inquiries: https://relybit.co.jp/contact/index.html