Kim Hyun-joon and Ho Yoon-sung's 'Yoon-sun Noodles' Make Their Japanese Debut

'Yoon-sun Noodles' is a ramen brand inspired by Ho Yoon-sung, an artist from FIVE O ONE. Produced by Kim Hyun-joon and developed in collaboration with premium sesame oil brand BROS.LAPIN, it is a deliciously spicy ramen experience.

To celebrate the Japanese launch of 'Yoon-sun Noodles,' a two-day exclusive event titled 'YUMYUM LAND Special POP UP' will be held on July 11 (Sat) and 12 (Sun) at P.O. Minami-Aoyama Hall in Tokyo.

During the event, artists Kim Hyun-joon and Ho Yoon-sung will visit Japan to host special events including an opening ceremony. Fans can enjoy rare photo panels, limited merchandise, CD sales, and a grand lottery—creating a multi-sensory experience. Don’t miss this unique opportunity!

Special POP UP corners will also be set up at Tower Records Shibuya, Tower Records Online, and the Minatomirai branch, with pre-sales launching ahead of the event.

Yoon-sun Noodles

・Yoon-sun Noodles Set: ¥4,800 (tax included)

Scan the QR code on the package to enjoy exclusive story content, recipes, and personal messages from Kim Hyun-joon and Ho Yoon-sung.

※ Comes in special packaging

※ Pre-purchase includes one random special card

※ Receive one of six special printed cards with handwritten messages from the artists (random)

YUMYUM LAND Special POP UP Overview

【Dates】July 11 (Sat) – 12 (Sun), 2026

【Hours】11:00 – 19:00 (Last entry at 18:45)

【Venue】P.O. Minami-Aoyama Hall (2-5-17 Minami-Aoyama, Minato-ku, Tokyo)

【Featured Artists】Kim Hyun-joon, Ho Yoon-sung

【Event Highlights】

1. Opening Ceremony & Viewing Invitation

To commemorate the launch, an opening ceremony featuring the artists will be held on July 11 (Sat), the first day of the event.

The artists will perform the exclusive CM song for 'Yoon-sun Noodles' live.

● Date & Time: July 11 (Sat) | Gathering: 11:10 | Start: 11:30 (tentative)

● Performers: Kim Hyun-joon, Ho Yoon-sung

● Participation: Free lottery-based pre-registration required

Application Period: June 20 (Sat) 11:00 – June 29 (Mon) 23:59

※ Details including application URL will be announced later.

2. Yoon-sun Noodles Launch Showcase

The showcase will reveal the story behind the creation of 'Yoon-sun Noodles,' development secrets, unique flavor profiles, and special recipes introduced by Kim Hyun-joon and Ho Yoon-sung.

Hosted by Yumi, four showcases will be held across two days, each with unique content.

※ Participation requires purchase of 2 Yoon-sun Noodles sets (via pre-sale or on-site)

3. YUMYUM LAND Special POP UP Events

・Official Ad-Style 3-Shot Photo Session

Take a photo with both artists wearing official 'Yoon-sun Noodles' T-shirts and one guest.

※ Participation requires purchase of 2 Yoon-sun Noodles sets (via pre-sale or on-site)

・YUMYUM Individual Artist Signing Session

One artist will sign a special 'Yoon-sun Noodles' signing sheet provided on-site.

※ Participation requires purchase of 2 Yoon-sun Noodles sets (via pre-sale or on-site)

※ The signing artist will be randomly selected.

[Event Schedule]

※ All event participants will receive one free non-selling A3 poster (randomly selected from 3 designs) featuring the 'Yoon-sun Noodles' ad.

4. Exclusive Photo Panel Exhibition & Voice Content

Rare behind-the-scenes photos of the artists developing and tasting 'Yoon-sun Noodles' will be displayed at the venue.

Scan QR codes placed near select photos to listen to exclusive voice messages in Japanese or Korean, including development secrets and special messages for fans.

※ Smartphones and headphones are required for voice playback. Please bring your own.

5. YUMYUM LAND Exclusive Photo Spot

A custom photo booth will be set up for guests to take memorable photos as if visiting 'YUMYUM LAND' with the artists. A perfect spot for social media!

6. Artist-Delivered 'Yoon-sun Noodles' On-Site Sale

Artists Kim Hyun-joon and Ho Yoon-sung will personally hand over 'Yoon-sun Noodles' at an on-site sale.

Purchasers will receive the noodles directly from the artists, along with an exclusive non-selling 'Special Postcard (event-only design)' as a bonus.

7. Merchandise Corner

A full lineup of treasure items centered around 'Yoon-sun Noodles'!

● Yoon-sun Noodles & Launch Commemorative Official Goods

● Two-day only! Venue-exclusive original merchandise

● Tower Records CAFE Retro Goods (Popular items returning for two days only!)

● FIVE O ONE Album Special Corner

8. YUMYUM LAND Grand Lottery

Hours: 11:00 – 19:00

YUMYUM Golden Prize: Polaroid photo with artist wearing 'Yoon-sun Noodles' T-shirt and autograph

2 per artist per day (4 total per day / 8 over 2 days)

YUMYUM Artist Pick Prize: A4-sized commemorative panel with artist autograph

5 per day / 10 total

YUMYUM Mascot Prize: Non-selling keychain of 'Yoon-sun Noodles' character 'Meppudamon'

20 per day / 40 total over 2 days

YUMYUM Memory Prize: Lottery-exclusive postcard

50 per day / 100 total over 2 days

Eligible Products for Lottery

・Yoon-sun Noodles Set

・YUMYUM LAND New Products

・FIVE O ONE New Album 'Set It Off'

YUMYUM LAND Special POP UP New Product Lineup

＜Original Goods＞

★ Pre-sale of Kim Hyun-joon and Ho Yoon-sung's 'Yoon-sun Noodles' confirmed!

※ POP UP corners will be set up at Shibuya and Minatomirai branches during the following period.

※ Also available on Tower Records Online.

※ Purchasers will gain access to the events on July 11–12.

Pre-sale Period

June 19 (Fri) – June 29 (Mon), 2026

Sales Locations

・Tower Records Shibuya 5F

(1-22-14 Kamina, Shibuya-ku, Tokyo)

・Tower Records Online