Lumiades Solution (Headquarters: Bunkyo-ku, Tokyo; CEO: Kosuke Takita), a developer of IP business support using RWA and NFTs, has officially launched 'Smaori,' an integrated customer acquisition service combining GPS location-based ads and NFTs. Additionally, the company is now accepting requests for free trade area simulations to help clients visualize potential campaign outcomes before launch.
The service goes beyond attracting customers via location ads by allowing businesses to distribute 'visit-benefit NFTs,' 'stamp rally NFTs,' or 'commemorative NFTs' to visitors.
NFT Drop is a marketing technique where brands distribute NFTs to users who meet specific conditions. The system allows users to receive NFTs effortlessly via URL or QR code without the need for a dedicated wallet. This digitizes the visitor experience into a 'lifelong record,' supporting full-funnel retention through re-targeting of NFT holders. Campaigns can start with a minimum budget of 1,000 JPY per day, with delivery starting in as little as 3 business days.
Background Traditional 'broad-reach' advertising is saturating due to the deprecation of 3rd-party cookies and reduced ROI on social media ads. There is a growing need to turn customer acquisition into 'business assets' rather than continuously paying for new customer acquisition.
Service Overview [Layer 1] GPS Location Ad 'Smaori' Utilizes location data of 51 million people in Japan to enable precise targeting based on historical movement patterns. [Layer 2] NFT Design Distributes NFTs to visitors, turning their experience into an asset and building a base for re-engagement.
Example Usage Patterns 1. Visit Incentive NFT: Targeting visitors of competitors to distribute exclusive NFTs upon arrival. 2. NFT Stamp Rally: A tour-style campaign visiting participating facilities. 3. NFT-based Repeat Targeting: Retargeting existing NFT holders with announcements of new menus or exhibitions.
Free Trade Area Simulation Provides a completely free report covering projected reach, CTR, and number of clicks before launching the campaign.
FACT BOX
- Source: PR TIMES
- Category: New Product
- Products / services: NFT Drop