Barbie x Watanabe Entertainment Establish New Company "bloomest Inc." to Support Women's Self-Determination

Barbie (Follin Love), an artist affiliated with Watanabe Entertainment Co., Ltd., and Watanabe Entertainment Co., Ltd. have established "bloomest Inc." with the aim of supporting women's empowerment and realizing a society where each individual can live authentically.

Barbie will serve as the Representative Director and President of the company. By combining Watanabe Entertainment's production capabilities with Barbie's empathy, communication skills, and creativity, we will pursue new business developments.

[Background of Establishment: Making People Happy, Positively Embracing Change]

As a woman, Barbie has struggled with controlling her own mind and body, continuously learning and trying various options. In this process, she has repeatedly realized that too many people give up without knowing, or continue to suffer from discomfort without accessing the right information.

Furthermore, through her own experiences, she has encountered truly valuable knowledge, products, and services, which she has continued to share through YouTube, essays, and other platforms.

However, she also realized that simply delivering information does not easily lead to behavioral change. What is needed is not just to deliver knowledge, but to deliver the courage to think, "It's okay to choose for myself" regarding one's own body and life. This strong desire is the origin of this project. It is the power to choose and decide for oneself, not a life decided by others. This is what we call "self-determination."

Barbie's desire to support women's self-determination aligns with Watanabe Entertainment's philosophy, inherited from its founder: "to celebrate customers' lives and spread happiness" and "to fearlessly and flexibly transform entertainment to adapt to the new era." We will become a "bridge" connecting companies and consumers in the new era, presenting new choices to society.

[Mission: Turning Taboos into Excitement]

While Japan's wellness market is expanding, psychological and economic hurdles still exist in accessing information, consultation services, and products/services related to sex and self-care. Through the lens of "entertainment," we will transform topics that have been difficult to discuss into opportunities to learn in a fun and positive way. By making femcare and wellness accessible choices for everyone, not something special, we aim to create a society where individuals can face their own minds and bodies and connect with the options they need.

[Social Contribution: Collaboration with Specialized Institutions and Support Organizations]

Beyond profit pursuit, the company is premised on collaboration with external organizations and specialized institutions that support women. In addition to donation activities through events and products, we aim to create opportunities for those in need to connect with appropriate medical and welfare consultation services, using entertainment as an entry point.

[Business Activities: Fusion of Entertainment x Femcare/Wellness]

1. Promotion and Marketing Support

- Strategic planning for empathetic communication utilizing social media.

2. Holding Experiential Entertainment Events (Barbie's bloomest Project)

- Creating spaces where women can "enjoyably" experience items that support them, such as femcare, beauty, childcare, and fashion.

3. Education and Awareness Activities

- Disseminating accurate knowledge in an easy-to-understand manner through seminars and workshops with invited experts.

4. Product Development and Supervision

- Development of femcare-related products and direction of collaborative products.

5. Building Consultation and Support Networks

- Promoting the creation of an environment where consultations are easy through collaboration with youth clinics and medical institutions.

[Message from Representative Director and President, Barbie]

Every day, we may give up on making our own decisions because we are concerned about our families, society, the eyes of others, or the atmosphere, even when we truly want to do something.

If you want to make a different choice but can't take that first step, I want to be someone who gently pushes your back and creates that opportunity.

The company name, bloomest, is a coined word combining "bloom" and "est" (superlative).

It's not about blooming fully or blooming correctly, but about blooming wildly as you please. We gave it this name with that wish.

I am not quitting being a comedian, nor is Follin Love disbanding.

In my 40s, I intend to continue blooming wildly.

<Report Video by Barbie> [Report from Barbie] I started a company!

https://youtu.be/FmyEcPa90gY

[Upcoming Event Information]

The following event is scheduled to be held.

- Event Name: Barbie's bloomest Project Event in Kameido

- Date and Time: August 22, 2026 (Sat)

- Venue: Kameido Clock Kamekuro Plaza

- Guests: To be confirmed

- Details: https://lyset.jp/bloomest/event/

[Company Overview]

Company Name: bloomest Inc. (Reading: Burumesuto)

Location: WES Harajuku, 3-27-19 Jingumae, Shibuya-ku, Tokyo

Representative Director and President: Barbie

Representative Director: Masaki Yoshida

Date of Establishment: June 21, 2026

Website: https://lyset.jp/bloomest/about/