G classic custompaint (Representative: Yoshikazu Akasaka, URL: https://gclassic.co.jp/), known for high-quality work in custom paint, custom motorcycles, and engraving, is proud to announce the launch of its street apparel brand '4LIFE' on Sunday, May 3, 2026.
Under the slogan 'LOW and slow.4LIFE,' the brand's concept is 'never bending one's beliefs.' It projects the real-world sensibilities artisans cultivated on-site into nylon setups, sweats, and accessories across 10 categories.
The core of the brand is 'No fake. No sell out.'
The foundation of '4LIFE' rests on three strong identities: - No fake (No phonies) - No sell out (Don't compromise beliefs for trends) - Keep it real (Be yourself to the end)
'Don't follow trends. Don't follow evaluations. Follow only your own style.' This message was born from the custom paint workshop, where soul is poured into every brushstroke. It is not about a trend for someone else, but about wearing what you think is best. '4LIFE' is the answer from G classic for adults seeking such 'authenticity.'
Product Lineup (10 categories): - T-shirts: Black / Sizes L, XL / 3 designs - Long Sleeve T-shirts: Black / Sizes L, XL / 3 designs - Sweatshirts: Black, Gray / Sizes L, XL / 2 designs per color - Sweatpants: Black, Gray / Sizes L, XL - Nylon Jackets: Black / Sizes L, XL - Nylon Pants: Black / Sizes L, XL - Socks: Black / Size FREE (25.0-27.0cm) - Shower Sandals: Black + Peacock / Size FREE (25.0-27.0cm) - Rubber Keychains - Air Fresheners: Fragrance ICE/MARIN
Release Details: Launch Date: May 3, 2026 (Sunday) Sales: Online Store (https://4life.fashionstore.jp/) Instagram: https://www.instagram.com/4life.official2026/
Company Profile: World Axis Co., Ltd. / G classic custompaint CEO: Yoshikazu Akasaka Address: 71-5 Okubo-cho, Ota-shi, Gunma 379-2306, Japan Phone: 0277-47-7806 HP: https://gclassic.co.jp/
FACT BOX
- Source: PR TIMES
- Category: New Product