"Creating Something from Nothing" REICHI's First Permanent Physical Store and Coffee Brand "R COFFEE" to Open Simultaneously in Minami-Horie, Osaka

Key Points of This Release

First permanent physical store for online apparel brand "REICHI" opens.

First store for coffee brand "R COFFEE" opens simultaneously in the same space.

Brand philosophy of "creating something from nothing" extended to clothing, coffee, and space.

VIOLA Inc. is pleased to announce the grand opening of "REICHI STORE," the first permanent physical store for its online apparel brand "REICHI," and "R COFFEE," a new coffee brand, on July 3, 2026, in Minami-Horie, Osaka.

The store name will be "REICHI STORE / R COFFEE."

This store is a new lifestyle space where an apparel store and a coffee brand coexist in the same area.

REICHI's brand concept is "creating something from nothing."

REICHI's brand concept is "creating something from nothing."

Creating new value from nothing. Carving out one's own style without being bound by fixed ideas or common sense. Not imposing a finished, correct answer, but continuously evolving with those who take on challenges.

From nothing to something. From unfinished to creation. From everyday life to new experiences.

REICHI is not just clothing; it is a brand that proposes a style that evolves with the wearer's challenges and daily life.

The "REICHI STORE / R COFFEE" opening this time is born as a place that extends this philosophy not only to clothing but also to space, coffee, and the time people gather.

Time to choose clothes. Time to drink coffee. Time to meet people and spark conversations.

We aim to create a place where these experiences are not separated but naturally connected within a single space.

First Permanent Physical Store for Online Brand "REICHI"

For REICHI, which has primarily operated online until now, "REICHI STORE" will be its first permanent physical store.

The store will feature items that allow customers to experience REICHI's worldview, such as T-shirts, sweatshirts, caps, and bags.

You can feel the texture, silhouette, comfort, and atmosphere of the items in the actual space, which cannot be fully conveyed online.

First Store for Coffee Brand "R COFFEE" Opens Simultaneously

"R COFFEE," opening in the same space, is a new coffee brand launched by VIOLA Inc.

In addition to standard menu items like espresso, americano, cafe latte, and flat white, we plan to offer drinks such as brown sugar latte and matcha latte.

We will provide a new store experience where the time spent choosing clothes and the time spent enjoying coffee naturally connect.

Attention to Space

The interior is designed as a space where apparel and coffee coexist naturally.

The counter for R COFFEE uses laurel. By incorporating laurel, long associated with victory and glory, into a place touched by many people daily, we have imbued the space with a story.

Furthermore, the walls are not finished with standard materials but are layered by artisans, giving them a unique texture. The walls, whose appearance changes depending on the light and viewing angle, are a crucial element in creating the overall atmosphere of the store.

The coffee machine is a La Marzocco.

Through a space where clothing, coffee, materials, sound, and light overlap, we deliver new experiences to the daily lives of our visitors.

Original Novelty Gift! To commemorate the grand opening, we plan to offer a bamboo fiber mug with the REICHI logo and stickers with the R COFFEE logo as novelties.

Details regarding gift conditions and distribution periods will be announced on the official Instagram accounts of REICHI and R COFFEE once they are decided.

Representative's Comment

REICHI has primarily operated online under the brand concept of "creating something from nothing."

Creating new value from nothing. Carving out our own style without being bound by fixed ideas. And continuously evolving with those who take on challenges.

With this philosophy, we wanted to express it not only in clothing but also in a space where people actually gather, leading to the opening of "REICHI STORE / R COFFEE."

We believe that football is culture.

Football is not only a sport but also a culture that connects people, generates excitement in cities, and brings new conversations and values to everyday life. REICHI aims to be a brand that encompasses not only the functionality for athletes but also the lifestyle and community born from football.

"REICHI STORE / R COFFEE" is neither just an apparel shop nor just a cafe.

Choosing clothes, drinking coffee, meeting people. We aim for a place where these everyday moments naturally connect and new value is created.

We will create a starting point for new lifestyles and communities from Minami-Horie.

VIOLA Inc. Representative Director: Daido Yamachiyo

Store Overview

Store Name: REICHI STORE / R COFFEE Opening Date: July 3, 2026 Location: 1-19-7 Cielo Minami-Horie, Nishi-ku, Osaka-shi, Osaka 550-0015 Business Type: Apparel Store / Coffee Stand / Cafe Brands Handled: REICHI, R COFFEE Business Hours: 10:00-19:00 Regular Holidays: Irregular holidays Instagram: REICHI: https://www.instagram.com/reichi_official R COFFEE: https://www.instagram.com/r_coffee.osaka/

Future Plans

REICHI STORE / R COFFEE is sharing the process of store creation and its commitment to the space on Instagram, leading up to the grand opening.

In the future, we plan to implement initiatives that span apparel and coffee, such as store-exclusive items, R COFFEE original items, and collaborative projects between REICHI and R COFFEE.

Additionally, as REICHI, we plan to develop performance wear for athletes. As a brand that fuses sports functionality with everyday design, we will release wear in the future that possesses the functionality required in competitive scenes while naturally blending into everyday life.

Furthermore, under REICHI's philosophy of "creating something from nothing," we aim to become a hub where creators, athletes, and local people naturally gather and new value is born.

VIOLA Inc. will continue to develop brands that deliver new value and experiences to everyday life through REICHI STORE / R COFFEE.

Company Overview

Company Name: VIOLA Inc. Location: 1-19-7 Cielo Minami-Horie, Nishi-ku, Osaka-shi, Osaka Representative: Daido Yamachiyo Business Activities: Planning and operation of apparel brand "REICHI," planning and operation of coffee brand "R COFFEE," brand business in the lifestyle domain Official Website: https://reichi.asia/

Inquiries Regarding This Matter

VIOLA Inc. Representative: Daido Yamachiyo Email Address: [email protected]