'&honey' Brand 8th Anniversary! 8th Anniversary Special Website Opened! Following the SNS Hit 'Card Maker', Appreciation Events like Campaigns Will Continue Until August.

The honey* beauty brand '&honey', developed by ViCREA Corporation (Headquarters: Minato-ku, Tokyo, President and CEO: Hiroyuki Kishino), celebrated its 8th anniversary on April 5, 2026.

With gratitude for the 8 years of support from each and every 'you', we are launching the '#Honeyversary', an anniversary project lasting 5 months until the end of August. This includes April 5, the launch date of &honey Deep, as well as August 2 ('Honey Day' in Japanese pun) and August 3 ('Beekeeping Day').

We will roll out various interactive contents and campaigns, aiming to become a brand loved by even more people.

---

[&honey 8th Anniversary Project Overview]

### ■ The History of &honey A timeline looking back on the history of the &honey series, from the release of '&honey Deep' in 2018 to 2026, has been published on our official SNS.

### ■ Opening of '&honey 8th Anniversary Special Website' https://and-honey8thanniversary.com

The special website opened today will consolidate information on our 8-year history and exclusive campaign details that will be unveiled sequentially until August. We will operate it as a place where you can encounter new 'sparkle' every time you visit.

### ■ Kirameki &honey Card Maker The 'Kirameki &honey Card Maker', which was pre-released on April 1, has already received a massive response on SNS. https://www.kirameki-and-honey.com/

We will also run a giveaway campaign where you can win a 'Limited Kirameki &honey Sticker' and a monthly recommended product set via a monthly lottery.

### ■ Launch of New &honey Brand Products and Categories We are also planning to launch new products and enter new categories to power up as a total beauty brand for 'honey* beauty'. Please look forward to further announcements.

### ■ momohaha Appointed as &honey 8th Anniversary Ambassador momohaha, who has immense support primarily on SNS, has been appointed as the anniversary ambassador to liven up the &honey 8th anniversary together with us!