[Birth, Clear Moisturized Hair Led by Advanced Science] New Hair Care Brand "iP§ (IP Section)" to Launch Nationwide on July 15, 2026 (Wed)

Vecrea Co., Ltd. (Headquarters: Minato-ku, Tokyo, President and CEO: Hiroyuki Kishino) will launch "iP§ (IP Section)," a new hair care brand with a skincare approach that aims for beautiful hair by "cultivating the foundation of moisture," on July 15, 2026 (Wed) at drugstores and variety stores nationwide.

Development Background

In recent years, the hair care market has seen numerous products focusing on hair damage such as dryness and frizz caused by hair coloring, perms, and daily styling. Amidst this, there is growing interest not only in care that addresses superficial hair concerns but also in new approaches to bring out the hair's inherent beauty.

iP§ was born from the idea of aiming for "barefoot hair" that looks beautiful even in its natural state, through daily hair care routines. This concept emerged from an encounter with Reju Co., Ltd., which has been engaged in research and development of iPS cell technology, leading to a focus on preparing hair and scalp for a healthy condition, rather than just addressing visible changes due to damage.

We propose a new hair care experience that aims to make hair look beautiful through daily accumulation, not just temporary care, and that people will want to continue for a long time.

Product Overview

Product Name, Price, and Volume (from left in image)

[Main Body]

IP Section Skincare Shampoo Moist 1.0

¥1,650 (excl. tax) / ¥1,815 (incl. tax) 400mL

IP Section Skincare Treatment Moist 2.0

¥1,650 (excl. tax) / ¥1,815 (incl. tax) 400g

IP Section Skincare Hair Mask Moist 2.5

¥1,500 (excl. tax) / ¥1,650 (incl. tax) 200g

IP Section Skincare Hair Oil 3.0

¥1,650 (excl. tax) / ¥1,815 (incl. tax) 100mL

Product Name, Price, and Volume (from left in image)

[Refill]

IP Section Skincare Shampoo Moist Refill

¥1,200 (excl. tax) / ¥1,320 (incl. tax) 320mL

IP Section Skincare Treatment Moist Refill

¥1,200 (excl. tax) / ¥1,320 (incl. tax) 320g

[Trial]

IP Section Skincare Shampoo & Hair Treatment Trial

¥120 (excl. tax) / ¥132 (incl. tax) 10mL +10g

Brand Information

〇 Official Website: https://ip-section.com

4 Key Points of "iP§"

POINT 1: Achieve Beautiful "Barefoot Hair" with iPS Liquid*1 iPS Liquid*1 is an ingredient discovered during the cultivation process of iPS cells, primarily containing moisturizing serum components such as growth factors, cytokines, and exosomes. We have formulated iPS Liquid*1 with the aim of providing moisture to the hair and scalp, leading to a healthy scalp environment. It supports the hair to look beautiful by conditioning the scalp environment, which tends to be disrupted by external factors like dryness, and maintaining moisture. It also provides comfortable moisture to the ends of the hair, which can become dry and frizzy, leading to hair that is smooth and manageable. By incorporating it into your daily hair care routine, you can maintain a healthy scalp and hair, leading to moist and shiny beautiful "barefoot hair."

POINT 2: Moisturize and Achieve Manageable Hair with Skincare Moisturizing Capsules The formulation is designed to improve compatibility with hair and scalp and enhance the quality of moisture compared to conventional hair care, using "liposome" technology that encapsulates 10 types of skincare moisturizing ingredients in microcapsules. It prevents scalp dryness and supports the creation of a foundation of moisture. By moisturizing the scalp, it becomes easier to maintain the internal moisture balance of the hair, leading to manageable hair that is less prone to dryness, frizz, and waviness.

POINT 3: 96% or More iPS*1 Skincare & Moisturizing Ingredients*2 Lotion Shampoo Similar to skincare, the fundamental need for hair and scalp is "moisture." By moisturizing the scalp and conditioning the dry scalp environment, hair becomes easier to manage and its inherent beauty is enhanced. It prevents scalp dryness and supports the creation of a foundation of moisture, leading to healthy "barefoot hair" full of moisture that looks beautiful even in its natural state. Furthermore, it employs a unique formula combining iPS Liquid*1 and 10 types of skincare moisturizing ingredients. Moving beyond the conventional concept of "washing with ingredients," it leads to a new care experience of "washing as if bathing in ingredients." This is a lotion shampoo that achieves "ingredient bathing wash," cleansing while filling with moisturizing ingredients, much like a lotion.

POINT 4: Gentle Formula with 10 Free Ingredients for Hair and Scalp Hair care with a skincare approach, prioritizing hair and scalp. We have achieved a 10-free formula, including ethanol-free, with a focus on gentleness for hair and scalp. ~10 Free Formula Considering Hair and Scalp~

- Ethanol

- Sulfate (Sodium Laureth Sulfate)

- Paraben

- Petroleum-based cleansing agents (Sodium C14-16 Olefin Sulfonate)

- UV absorbers

- Synthetic colorants

- Talc

- Mineral oil

- Animal testing*3

- PG

Featured Point

Industry First!*4 Retractable Pump

The shampoo and hair treatment feature a retractable pump design that is less conspicuous. After use, the pump can be retracted, making it easy to keep the contents clean. The design is sleek and sophisticated, reminiscent of a lotion.

Tips for Using the Pump

Slide until you hear a click, and then push with two to three fingers on the wide pump surface for smoother dispensing.

Vecrea Co., Ltd. Company Profile

Vecrea is a cosmetics manufacturer that creates beauty with free ideas.

Founded in 2016, the company launched the honey-based beauty hair care brand "&honey" in 2018, focusing on 14% hair moisture content, and the night care brand "THERATIS" in 2021, receiving numerous Best Cosmetics awards*5.

In March 2025, "&PAIR" will be launched, focusing on "time-saving beauty." In August 2025, "SOLA WEATHER CARE" will be launched with an all-weather beauty concept. In April 2026, "Re:KERATIN," a high-concentration*7 PPT*8 hair care with approximately 2,000 times more keratin*6, will be released.

*1 Compared to our existing products (shampoo, hair treatment, hair mask only)

*2 Including water, excluding base ingredients

*3 As a product

*4 For shampoo/hair treatment pumps (Our research (as of February 2026))

*5 As of the end of June 2026 (From 2019 to June 2026)

*6 Compared to our existing products (formulation ratio of keratin-derived ingredients (e.g., Keratin (Wool) (Repair)) (shampoo only))

*7 Compared to our existing products

*8 Polypeptide (Cocoyl Hydrolyzed Keratin K (Wool) (formulated in shampoo only), Hydrolyzed Keratin (Wool) (Repair))

*1 Human (fibroblast/mononuclear cell) iPS cell culture conditioned medium (moisturizing)

*2 Moisturizing

*3 Glucosylceramide (moisturizing)

*4 Placental Protein Extract (moisturizing)

*5 Centella Asiatica Extract (moisturizing)

*6 Dipeptide-15 (moisturizing)

*7 Water-soluble Collagen (moisturizing)

*8 Ascorbyl Glucoside (moisturizing)