Ikyuan Co., Ltd. will begin selling a limited-edition Father's Day gift, 'Necktie-Shaped Grilled Eel,' on May 28, 2026, through their EC site 'Hitoyasumi Marche' and the Sumiyagura Omihachiman main store. This product features grilled eel made from the premium female eel brand 'Enman' from Mikawa Isshiki, Aichi Prefecture, presented as a Father's Day necktie gift. Father's Day often feels less prominent than Mother's Day, so this project was born from the desire to deliver gratitude, laughter, and stamina to fathers who work hard for their families. Sales are limited to 100 units, with delivery scheduled for Father's Day, June 21, 2026. Ikyuan is not just offering a luxury food gift; they are offering a gift that creates surprise and laughter the moment it is opened—'Wait, I thought it was a tie, but it's eel!'—sparking family conversation. The eel used is the 'Enman' brand female eel raised in the Mikawa Isshiki region. Cultivated using patented technology, these female eels are characterized by their plump meat and elegant fat content. The product is manufactured and sold by Sumiyagura Omihachiman main store, an eel and hitsumabushi specialty restaurant in Omihachiman City, Shiga Prefecture, which has served approximately 70,000 customers annually since its opening in 2002. The price is 3,980 JPY (tax included, shipping extra).
FACT BOX
- Source: PR TIMES
- Category: product_launch